Online shopping has become such a convenience for youngsters today who are forever connected to the internet. The smooth accessibility of shopping everything from basics to luxury products, all combined with one single application at times has prompted dependence on it for users. A new survey conducted shows millennials opting to keep their Amazon account over sex and alcohol. Yes! The generation would rather want access to online shopping than some physical action and supply for booze. Close to 50% of millennials said they would give up on sex and alcohol but not Amazon. Online Shopping Discounts & Sales May End Soon? Govt Proposes Draft Against Deep Discounts By E-commerce & Food Delivery Platforms.

The survey was conducted by Max Borges Agency on about 1,108 people from the age group of 18 to 34 who had shopped online in the last year, more for technology products. And the e-commerce dependence has really thinned or rather crossed the lines with a person's social life. While 44% of people in the survey were okay with giving up sex, 77% of the people did not mind quitting alcohol to keep shopping on Amazon. Going Without Sex For Days Cause Early Death? What Are The Side Effects of Sex Deprivation.

While this is seriously a good news for the e-commerce shopping platform, it shows the definite change in priority for the millennials. Alcohol and sex are some of the most commonly associated things with the generation, and now online shopping's taking over. The annual report of Morning Consult ranks Amazon as the most favourite brand in Ameria for the second time in a year.

The company may have made it the news with not really positive news at all times, but this one is huge! There were talks about the working conditions in the warehouses and minimum wages of the workers, etc but looks like the company is benefitting after all this. The backlash may have made it to the news for the time being but that hasn't stopped users from obsessing over the site for online shopping. This really makes us wonder if materialistic pleasures are really more satisfying than physical ones?

(The above story first appeared on LatestLY on Dec 07, 2018 07:00 PM IST. For more news and updates on politics, world, sports, entertainment and lifestyle, log on to our website latestly.com).