Raksha Bandhan 2018: Honeywell, Cadbury Celebrations, Ferns N Petals, Parle G, Niine & Other Brands Release Emotional Rakhi Ads

Mumbai, August 24: Sibling bonding is one of the most special relationships that can exist in anyone's life. Brothers and sisters are the best buddies one can have, they can keep teasing each other without an end, they squabble over small things,  they can laugh without any reason and cry when they see the other in pain. Distances can take them apart, but they can't live without each other.

Raksha Bandhan which falls on August 26 this year is an important occasion on the Hindu calendar. The festival is about a sister tying rakhi or a piece of thread on her brother's wrist, the latter then gives her a gift in return and promises to protect her all throughout his life. However, with the change in times and women being empowered, this definition of Raksha Bandhan has also gone through a sea change. This sentiment is getting reflected in the brand communications as well.

From breaking stereotypes and showing two women tying rakhi to each other to a sister pleading her brother to give up using cuss words, because they always demean women as her rakhi gift. Like always brands have capitalised on this popular sentiment and have released emotional and meaningful ads, some of them will make your eyes moist too. Raksha Bandhan 2018: From Emotional Letters to Same Day Delivery! Is the Festival of Rakhi Falling Prey to Marketing by E-Commerce Companies?

LatestLY has curated a list of five best Raksha Bandhan ads which will make you miss your sibling on this special day.

Honeywell Home

Honeywell Home has released a beautiful ad showcasing the caring side of an elder brother, who goes to meet his sister, at Raksha Bandhan. His sister is busy at the operation theatre, but the ad shows that no matter what the tradition is, his elder brother reaches the hospital to get the rakhi tied.

Cadbury Celebrations

Like always Cadbury Celebrations has released a cute ad on this occasion. This time the story is about a brother who sacrifices his pocket money, which he had saved to buy a cricket bat for his sister.

Ferns N Petals

Ferns N Petal's new ad for Raksha Bandhan shows that distance and time can't separate the love that is there between siblings.

Parle-G

This cute ad by Parle-G highlights on the beautiful relationship that exists between every sibling during their growing up phase.

Niine

In a country, where menstruation is considered as a taboo, the Niine sanitary pad has highlighted the issue that when a brother always protects his sister, then why does he leave her alone, when she is going through one of the toughest times - during her first periods.

Let us know in the comments section below, which is your favourite Raksha Bandhan ad of this year. We at LatestLY wish all you beautiful sisters and their brothers a very Happy Raksha Bandhan.

(The above story first appeared on LatestLY on Aug 24, 2018 03:46 PM IST. For more news and updates on politics, world, sports, entertainment and lifestyle, log on to our website latestly.com).