‘Jago Grahak Jago’ as National Consumers Right Day 2019 is here! The day is celebrated annually in India to raise awareness against the wrongdoings, frauds, and forgery, among other things, the customers have to face daily. It is said that ‘Customer is the King’, and hence to address the issues that concern the common public in their daily life, this day is celebrated across the country. If you are searching for more information on National Consumers Right Day, then you have arrived at the right place.

What Is the Date of National Consumers Right Day?

The National Consumer Day is celebrated every year on December 24 in India. The day is observed because, on this day in 1986, the Consumer Protection Act received the then President’s approval to become a law. The government has been organising this awareness day, since 1986, on different themes every year. How to File an Online Consumer Complaint, Know Everything on this World Consumer Rights Day.

What Is the Theme of National Consumers Right Day 2019?

The official theme for the National Consumers Right Day 2019 has not been declared by the government yet. The theme is picked based on the current affairs, and something that will motivate and inspire the youth. However, in 2018, the official theme for National Consumers Right Day was ‘Timely deposits of Consumer Complaints’.

What Is the Significance of National Consumers Right Day?

Every day, consumers are duped in denominations of different amounts ranging from as low as Re 1 to a figure which you can’t even imagine. The sky is the only limit. Hence, to address such grave issues of misleading, frauds, misrepresentations, overpricing, hiding facts, etc. the government observes National Consumers Right Day, on December 24, to help raise awareness among people.

The National Consumers Right Day is all about highlighting the consumers’ problems and encourage them when they are being duped, and cheated. These days you can file your complaint against the shopkeeper online too. You can register the complaint on the official website of government made available on the pubic platform, i.e. https://consumerhelpline.gov.in/

The National Consumers Right Day aims to safeguard consumer rights. It ensures that people who face exploitation – in the form of defective goods, bad quality, unfair trade practises etc. their consumer rights are protected. Some several events and seminars are organised by the government agencies to encourage customers in coming forward and registering complaints against fraudsters.

There are nationwide campaigns which ask consumers to be alert and cautioned while buying something. You should always ask for a bill, and you should always look for ISI mark when buying anything are some of the examples of the campaigns organised by the government – the most notable being ‘Jago Grahak Jago’ (Wake up consumer, be alert).

(The above story first appeared on LatestLY on Dec 24, 2019 08:10 AM IST. For more news and updates on politics, world, sports, entertainment and lifestyle, log on to our website latestly.com).