Celebrating International Day of Friendship 2019, UNICEF has released a beautiful video along with Korean band BTS on kindness. The video calls on young people to be kind to one another and not engage in violent activities. The initiative is a part of UNICEF's campaign to #ENDviolence in and around schools. The video features the BTS band singing their single hit, Answer: Love Myself, narrating fictional stories of children and young people who often face incidents of violence and bullying. The video proceeds to show how these kids change to become loving and kind towards those being bullied. International Friendship Day 2019 Date: History, Significance and Celebrations Associated With World Friendship Day.

According to UNICEF, half of all students between 13 to 15 years of age worldwide have experienced peer-to-peer violence in schools. BTS also known Bangtan Boys, is a seven-member South Korean boy band which was formed in Seoul in 2013. Talking about the video, BTS said, "Our LOVE MYSELF campaign is all about encouraging every young person to find the love from within themselves and spreading that love to others. We want everyone to take part in ending violence by sharing love and kindness."

Watch The Video Below:

Talking about International Day of Friendship and the issue of bullying in schools among young children, UNICEF Executive Director Henrietta Fore said, "Children and young people have told us time and again that being treated with kindness and respect helps them to feel safe in and around the school. Every day students face a range of violent acts, from bullying and physical attacks to corporal punishment, sexual assault and harassment online. By being kind, children and young people can show their support for each other and brighten someone’s day. We’re grateful to BTS for their continued commitment to making sure that no child is afraid to go to school."

(The above story first appeared on LatestLY on Jul 30, 2019 10:27 AM IST. For more news and updates on politics, world, sports, entertainment and lifestyle, log on to our website latestly.com).