Eid Mubarak 2018: Top 5 Ramadan Ads Around the World, While Indian Brands Fail to Tap the Sentiment!
We hope India will be able to create memorable communication in the coming year for Ramadan.
On the beautiful occasion of Eid-ul-Fitr marking the end of Ramadan month, brands from all over the world have churned out emotional ads on this special occasion. From highlighting on the message of doing good to urging people to stop violence, and spread love, many brands have created beautiful ads, which have managed to touch hearts with their powerful storyline.
What stands out in the communication is that each one of them has a beautiful story and a message in the end. The intention behind the communication is to tell the audience about the beauty of Ramadan.
Below is a list of 5 Ramadan ads from all over the world.
Zain Telecom- Mr President
Kuwaiti telecom company - Zain has come out with a hard hitting campaign talking about terrorism and refugee crisis in its latest campaign around the month of Ramadan. The ad voices the plight of refugees in the Middle East through a young boy who invites the world’s influential and powerful to Iftar.
Surf Excel-Pakistan
Surf Excel extends the brand's thought of 'Daag to Ache Hain' or dirt is good philosophy. The campaign highlights that Eid festival is all about being family, and togetherness.
Coca-Cola
It banks on the beautiful message of '“What unites us is bigger than what divides us." It has been posted by Coke Netherlands on their Facebook page
McDonald's
The beautiful ad from McDonald's highlights on the beauty of fasting during this time. The endearing story of a McDonald's employee will surely melt your heart.
Mezan Cooking Oil
This Ramadan ad from Mezan highlights the beautiful relationship between a daughter-in-law and her mother-in-law, who due to old age is forgeting things.
India fails to tap the sentiment
With so many beautiful Eid campaigns from all around the world, it is really disappointing, that India has not churned out any proper creative marking the occasion. The ones that are currently running on TV, or are on the digital platform are very basic, and they fail to impress the audience. Brands have been unable to tap not only the 172 million Muslims in the country but people across religion because the charm of any good advertising is, it has no boundaries.
We hope India will be able to create memorable communication in the coming year for Ramadan.
(The list of top 5 Ramadan ads has been curated by us). Do let us know, which is your favourite Ramadan Ad of 2018, by writing to us in the comments section below.
(The above story first appeared on LatestLY on Jun 15, 2018 05:47 PM IST. For more news and updates on politics, world, sports, entertainment and lifestyle, log on to our website latestly.com).