Unlike a decade ago, fashion in today's times is easily accessible and affordable even to the average middle class. Popular fashion brands no longer restrict themselves to the elite but have been churning out affordable fashion to the masses.  The advent of online shopping websites has also helped change the fashion game. Even Bollywood celebrities, who largely influence the fashion scene in India, have also stepped into the business and come up with their ingenious fashion labels.

A lot of young celebrities from Bollywood (and also sports) have started their clothing lines and have entered the online shopping market. Most of these brands are reasonably priced and designed to suit the everyday needs of young men and women. Here is a list of seven such popular celebrities who decided to share their personal style with their fans and make it accessible to them online.

All About You By Deepika Padukone

Deepika Padukone owns the clothing brand All About You (Photo Credits: @allaboutyoufromdeepikapadukone)

In 2015, Bollywood diva Deepika Padukone launched her fashion brand All About You. In line with her elegant sense of fashion, her brand aims at bringing to the market clothes that are designed specially for women who like to club feminine grace with sophistication and comfort. All About You has both ethnic and western sections and is available on various online shopping stores.

Ms Taken by Kriti Sanon 

Kriti Sanon owns the clothing brand Ms Taken (Photo Credits: @ms.takenfashion)

In association with Anjana Reddy, the Founder of Universal Sportsbiz, Kriti Sanon launched her clothing line called Ms Taken. The clothes are colourful, trendy and reminiscent of Kriti's personal style. They are aimed for the chirpy, happy-go-lucky women, who like to don bright, colorful pieces.

Rheson by Sonam Kapoor and Rhea Kapoor

Sonam Kapoor and Rhea Kapoor co-own the clothing brand Rheson (Photo Credits: @wearerheson)

Launched in 2017 by the stylish Bollywood sister duo Sonam and Rhea Kapoor, Rheson is a fashion brand that aims at catering to young women who have a quirky yet chic sense of fashion just like the Kapoor sisters. The Rheson collection has bright, offbeat prints and is available both in online and offline stores. The collection is mostly western and most of the designs are semi-formal.

Wrogn by Virat Kohli

Virat Kohli owns the clothing brand Wrogn (Photo Credits: @staywrogn)

Cricketer Virat Kohli also ventured into the fashion business when he launched his brand Wrogn in 2014. Kohli describes his brand as a 'breakaway from youth fashion'. Predictably, his designs are on the sportier side and appeal to men who are young, fit and fashionable just like Kohli himself. His brand has also been launch in collaboration with Universal Sportsbiz, owned by Anjana Reddy.

HRX by Hrithik Roshan

Hrithik Roshan owns the clothing brand HRX (Photo Credits: @hrxbrand)

Hrithik Roshan's fashion brand HRX was launched in 2013. It initially started as a men's only, fitness and sportswear brand. However, its success prompted the star to expand and also accommodate sportswear for women. The clothes under HRX label are light, loose-fitting ones made from soft fabric to suit the needs of fitness and sports enthusiasts.

Nush By Anushka Sharma

Anushka Sharma owns the clothing brand Nush (Photo Credits: @nushbrand)

Following the footsteps of her contemporaries like Deepika Padukone and Sonam Kapoor, Anushka Sharma also launched her brand in late 2017. Her clothes distinctly define her own personality i.e. perky and youthful. Nush's collection has a range of comfortable yet designer clothes. The star is often spotted wearing clothes from her brand.

Being Human by Salman Khan

Salman Khan owns the clothing brand Being Human (Photo Credits: @beinghumanclothing)

Salman Khan is one of the first Bollywood celebrities to enter the online fashion space. He launched his clothing label Being Human in 2013, as an extension of his charity brand by the same. Salman's collection is not aimed at catering to fashion enthusiast but for charity. His collection has designs that are on the spottier side and all of them have a 'Being Human' tag printed on it.

Other Bollywood celebrities too have designed special collections that are available online. This list includes Karan Johar and Alia Bhatt, who designed special collections for Jabong, while Shraddha Kapoor has some of her designs under Imara. Yuvraj Singh's cancer awareness brand You We Can also recently entered the clothing business and his collections are available online. Bipasha Basu, Malaika Arora Khan, Shilpa Shetty and Shahid Kapoor too have their online clothing labels.

(The above story first appeared on LatestLY on May 18, 2018 05:46 PM IST. For more news and updates on politics, world, sports, entertainment and lifestyle, log on to our website latestly.com).