Every other celebrity is now coming out with their own brand. Most of them are trying their luck with makeup and beauty products. First, we had Rihanna, Kylie Jenner, then her elder sister Kim Kardashian, Kylie Minogue and now we have Lady Gaga. Lady Gaga has just announced the launch of her upcoming project, which is actually her own beauty line. Her brand is named Haus Laboratories and the introductory video is giving us major Bad Romance vibes. Meghan Markle Finds Herself in the Middle of Another Controversy, This Time Over a Pair of Jeans!

Lady Gaga starts the video with the coolest introduction ever. She starts off with, “the last thing the world needs, is another beauty brand. Well, that’s too bad” as she proceeds with the promo video. The video stars loads of people and is the epitome of inclusivity. Ever since Rihanna launched her Fenty Beauty, every celebrity has jumped on the bandwagon to make beauty brands and make them inclusive. While, there is nothing left to see in makeup, fans are still excited for Gaga’s brand. We aren’t sure what exactly she’s coming out with, but the fans can’t wait. Beyoncé and Blue Ivy Bedazzle the New Lion King Premiere Wrapped in Diamonds (View Pics).

Haus Laboratories’ Introduction Video on YouTube

Lady Gaga’s Post About Haus Laboratories Where She Opened Up About Self-Love

 

View this post on Instagram

 

When I was young, I never felt beautiful. And as I struggled to find a sense of both inner and outer beauty, I discovered the power of makeup. I remember watching my mother put her makeup on every morning, basking in the glow of her power to put on her bravest face as the hard working woman she was. I then began to experiment with makeup as a way to make my dreams of being as strong as my mother become true. It was then that I invented Lady Gaga. I found the superhero within me by looking in the mirror and seeing who I wanted to be. Sometimes beauty doesn't come naturally from within. But I'm so grateful that makeup inspired a bravery in me I didn't know I had. I've come to accept that I discovered my beauty by having the ability to invent myself and transform. They said I was just weird, but really, I was just Born This Way. Love, Lady Gaga

A post shared by Lady Gaga (@ladygaga) on

Her introduction post on Instagram had a lengthy caption and reason behind her newest business venture. She opened up about her struggles with self-love and self-esteem as she grew up. She struggled to find inner and outer beauty and questioned what it even meant. Lady Gaga has always been vocal about her mental struggles and lets her fans know they’re never alone. The pre-orders to Haus Laboratories start on July 15 and we’re excited to see what Gaga has for us. One thing is for sure, it’s never going to be basic with her brand.

(The above story first appeared on LatestLY on Jul 10, 2019 05:01 PM IST. For more news and updates on politics, world, sports, entertainment and lifestyle, log on to our website latestly.com).