The year 2017 was a busy year in the USD382 billion global beauty business. It saw everything from limited editions to new innovations to make a solid impact. There was a place for all - from singer-actor Rihanna created Fenty Beauty to American beauty blogger, Huda Kattan’s Huda Beauty. The biggest shocker was the absence of the Kardashian-Jenners products from the list of most searched beauty brands. The search engine giants in their annual Google Year in Search Data report released ‘the most-Googled beauty brands’. Yes, the top-ten beauty brands are those we all keep having lengthy discussions about and dream of owning it all in our makeup kits. In the era of waning brand loyalty, here are Google's 10 most searched beauty brands of 2017 that has most definitely earned users’ much love.

1. Ulta Beauty

Ulta Beauty beat Sephora, the biggest beauty retailer in the world in creating most noise online. A one-stop shop for all the make-up essentials, Ulta has gained big thumbs up from makeup lovers worldwide. The year was extra special for them as it included MAC Cosmetics and offering the Gigi Hadid x Maybelline collection in stores.

2. BH Cosmetics

Hello, elegance... ??? our all new SMOKE N' MIRRORS 10 Piece Metalized Brush Set + Case is the perfect way to glide on our brand new skin nourishing foundation -- have you peeked on our site? NATURALLY FLAWLESS is live!!! See all 18 skin-flattering hues, infused with hyaluronic acid for long-term anti-aging benefits finally priced for everyone to afford! Be the first to get them! And don't forget our hottest new brush set, Smoke N' Mirrors with a chrome-effect that adds luxurious sophistication to any vanity - The set is $16.54 right now with our 35% off sitewide sale! ☑☑☑ Plush, soft bristles for blending, CHECK! Densely packed applicators, CHECK! A silky fan brush for dusting on sheer sweeps of your favorite products, CHECK, CHECK, CHECK! #BHCosmetics #bhbeauty #makeupbrushes #makeup #foundation #flawlessskin

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Everyone has been dissing Kylie Jenner’s USD 360 brush set as they found a much better replacement and that too at a fraction of its price. The silver metalized brush set by BH Cosmetics at USD 16.99 is getting rave reviews compared to Silver Series brush set by Kylie Cosmetics. Their metal rose gold brush set under USD 20 and 42-color eyeshadow palette for USD 18 have also set the beauty market lit.

3. LipSense

LipSense has been around 1999 but finally gained its momentum the previous year, thanks to the excessive buzz created on the social media. Positioned as the smudge-proof, all-day long-lasting lipstick, LipSense products have managed to take third place in the most Googled beauty brands of 2017.

4. Charlotte Tilbury

You may not be able to get British make-up artist Charlotte Tilbury who works with the likes of Amal Clooney and Nicole Kidman, but you can most certainly get your hands on her beauty products to recreate similar looks at home. Her global beauty brand, Charlotte Tilbury Beauty is available in 37 countries online apart from UK, US, Canada and Netherlands.

5. Milk Makeup

From full-coverage matte foundation to Holographic Stick in Stardust, Milk Makeup has lured its customers with some mind-blowing products. Its weightless foundation has been a gem of a product for all those users who do not appreciate caky, heavy feel and still want a full coverage. Their skincare products and fun holographic highlighters have turned the one-time users into brand loyalists.

6. Benefit Cosmetics

Benefit Cosmetics started by sisters Jean and Jane Ford in 1976 rank sixth in the list. Benefit Gimme Brow and Benetint Cheek and Lip Stain are two of the most selling Benefit products. The POREfessional Face Primer priced at USD 31 available on Sephora is also another favourite item from Benefit.

7. Wet n’ Wild

Wet n’ Wild is a dream of makeup lovers as it has a wide range of products for eyes, lips, nails and face. Their best product this fall was MegaGlo Highlighting Palette available at a throwaway price of USD 14.99. However, Wet n’ Wild’s step to make model, Diandra Forrest as the face of their campaign won much appreciation. After all, it was the first instance an albino model endorsed a major beauty campaign.

8. Fenty Beauty

"This red ??" | #STUNNA Lip Paint | #rihgram @laurabadura

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Fenty Beauty by Rihanna has been a revolution. After being named one of Time Magazine's best inventions of 2017, one should not be surprised to see the beauty brand in Google’s list. Their motto, “so that women everywhere would be included,” is winning hearts worldwide. After all, when was the last time every woman was satisfied with the available foundation shade. Keep it going, Riri!

9. Huda Beauty

Happy Saturday Darlings! ❤️❤️❤️ @brutavaresppf

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American makeup mogul, Huda Kattan’s Huda Beauty makes it debut in the top-10 list of most searched beauty brands in 2017. Be it her pocket-sized eyeshadow palettes, # FauxFilter Foundation or Lip Tins to get flawless pouts, Huda Beauty is all set to cater its makeup obsessed followers. Huda Kattan was also in news for creating the McDonald’s brows in the year that saw trend of weirdest eyebrows.

10. Finishing Touch Flawless

Removing hair is a harsh reality. But with Finishing Touch Flawless, the painful ordeal has reversed. The sleek hair remover is easy to use and completely painless while gently removing unwanted facial hairs. This last beauty brand on the list will make say goodbye to painful waxing, tweezing and threading of eyebrows, upper lips and forehead forever.

(The above story first appeared on LatestLY on Jan 08, 2018 12:41 PM IST. For more news and updates on politics, world, sports, entertainment and lifestyle, log on to our website latestly.com).