Burberry Apologises For Recent Collection of 'Suicide' Hoodie at London Fashion Week After Model's Criticism

British luxury fashion house Burberry came under fire after they featured a hoodie with an apparent noose hoodie around the neckline at London Fashion Week. The design garnered attention after model Liz Kennedy took to Instagram criticising Burberry for the insensitivity. Along with posting pictures of the hoodie, in a long post expressing her concern, she wrote, "Suicide is not fashion. It is not glamorous nor edgy, and since this show is dedicated to the youth expressing their voice, here I go."

The post went viral with people condemning Burberry's nautical themed creation asking them to be considerate towards such sensitive topics. Mentioning the rising rates of suicides around the world, the model in her post further writes, "A massive brand like Burberry who is typically considered commercial and classy should not have overlooked such an obvious resemblance. I left my fitting extremely triggered after seeing this look (even though I did not wear it myself)." UK Fashion Brand Boohoo Criticised for Selling Pyjamas With 'Obsessive Christmas Disorder' Written on It.

The description of Burberry's Tempest line on their website says they drew "inspiration from the contrasts in British culture and weather." However, it doesn't mention the sea or a nautical theme. Dolce & Gabbana Called Out for Their Racist Ad by Diet Prada, Forced to Cancel Shanghai Fashion Show.

Here is  Liz Kennedy's Instagram post:

Following social media outrage, Burberry CEO Marco Gobbetti and their Chief Creative Officer Riccardo Tisci Who designed the show apologised. In a statement, Gobbetti said, "We are deeply sorry for the distress caused by one of the products that featured in our [Autumn/Winter] 2019 runway collection Tempest. Though the design was inspired by the marine theme that ran throughout the collection, it was insensitive, and we made a mistake." Gobbetti also added that the hoodie had been pulled from their latest collection, and images featuring it have been removed from Burberry's website.

Tisci in a statement said, "I am so deeply sorry for the distress that has been caused as a result of one of the pieces in my show on Sunday. While the design was inspired by a nautical theme, I realize that it was insensitive. It was never my intention to upset anyone. ... I will make sure that this does not happen again."

(The above story first appeared on LatestLY on Feb 20, 2019 09:24 AM IST. For more news and updates on politics, world, sports, entertainment and lifestyle, log on to our website latestly.com).