Zomato is Logging Out of the Logout Campaign, Says Deepinder Goyal While Backing Changes Made in Gold Plan
A day after National Restaurant Association of India (NRAI) expressed their displeasure over the changes made to Zomato's Gold programme, founder and chief executive Deepinder Goyal on Thursday took to Twitter to back his company’s stand on dine-in discount offers.
New Delhi, August 23: A day after National Restaurant Association of India (NRAI) expressed their displeasure over the changes made to Zomato's Gold programme, founder and chief executive Deepinder Goyal on Thursday took to Twitter to back his company’s stand on dine-in discount offers. Zomato Gold Programme Modified, But Restaurant Owners Continue #LogOut Campaign as They Remain Unimpressed.
“We stand by the changes we are making to Gold—they are in the supreme interest of the restaurants and valued partners. Zomato is logging out of the logout campaign. We have said enough and we are getting back to work. I am confident better business sense will prevail at the end, said Goyal in a tweet.
Check Goyal's tweet:
In his tweets, Goyal also took on NRAI president Rahul Singh who runs the loyalty programme offered by The Beer Cafe, claiming that Singh himself wasn’t against discounts—the issue which is at the centre of the tiff between aggregators and the association. In response to Goyal’s tweet, Singh maintained that the beer chain’s loyalty programme was started in 2014.
NRAI in a statement on Tuesday said that the restaurants would not come back until the “deep-discounting phenomenon” is off the table. Around 2,000 restaurants in several major Indian cities have reportedly de-listed themselves from the dine-in programmes of services like Zomato over the "unsustainable" deep discounts offered by the aggregators, saying the table reservation services were hurting their business model.
(The above story first appeared on LatestLY on Aug 23, 2019 10:59 AM IST. For more news and updates on politics, world, sports, entertainment and lifestyle, log on to our website latestly.com).