Beverages major Coca-Cola in a statement released today, announced that it will sell two new products countrywide, both nutrition drinks. One of them is priced as low as Rs 5 for an 18gm sachet. The announcement marks the soft drinks giant's entry into the enhanced hydration and nutritious dilutables segment.

The first product is, Aquarius Glucocharge, packed with glucose, essential minerals (potassium, sodium and calcium) and fruit juice has been developed exclusively for Indian consumers who toil in the heat and need instant rehydration to overcome exhaustion. The non-carbonated, low-sugar beverage with fruit juice is priced at Rs 10 for a 200ml serving.

The second, Minute Maid Vitingo is a specially formulated product to address micronutrient deficiency and malnutrition. The formulation is fortified with iron, vitamins A and C, zinc, folic acid, vitamin B2 and B12. It will be sold in single serving dilutable sachets of 18gm, priced at Rs 5, the company said in a statement.

Coca Cola further plans to launch ten new products in India this year, via its incubator that will tap insights from consumer feedback. According to a PTI report, Coca-Cola India and South West Asia President T Krishnakumar said, "The idea of the incubator is to ensure that we can do many products. Our present target is to really first try ten products a year and then eventually want to scale up 25 or 30 products because we see a whole lot of activity happening in the market." The company has also entered the dairy market, and it has recently tested the waters with its Vio flavoured milk in southern India.

(The above story first appeared on LatestLY on May 04, 2018 05:07 PM IST. For more news and updates on politics, world, sports, entertainment and lifestyle, log on to our website latestly.com).