New Delhi, Mar 25: Fair trade regulator CCI on Wednesday ordered a detailed probe into popular messaging platform WhatsApp's updated privacy policy and terms of service after finding that the "exploitative and exclusionary conduct" in the garb of the policy update prima facie violated competition norms.

The Competition Commission of India's investigation also comes against the backdrop of concerns raised in various quarters about Facebook-owned WhatsApp's updated privacy policy. WhatsApp Privacy Policy Case: Central Government Requests The Delhi High Court to Restrain WhatsApp From Implementing its New Privacy Policy.

A WhatsApp spokesperson said it is looking forward to engaging with the CCI and it "remains committed to protecting people's personal communications with end-to-end encryption and providing transparency about how these new optional business features work."

A thorough and detailed investigation is required to ascertain the full extent, scope and impact of data sharing through involuntary consent of users, the regulator said in its order.

The order against WhatsApp LLC and parent Facebook Inc came after the Commission took suo moto cognisance of the matter on considering media reports and the potential impact of the policy and terms for WhatsApp users and the market.

The fair trade regulator said that WhatsApp has updated its privacy policy and terms of service for users. It also noted that users will have to mandatorily accept the new terms and policy in their entirety, including the terms with respect to sharing of their data across all the information categories with other Facebook companies.

"The Commission is of prima facie opinion that the 'take-it-or-leave-it' nature of privacy policy and terms of service of WhatsApp and the information sharing stipulations mentioned therein, merit a detailed investigation in view of the market position and market power enjoyed by WhatsApp," it said.

As per WhatsApp's submissions, the 2021 update does not expand its ability to share data with Facebook and the update intends to provide users with further transparency about how WhatsApp collects, uses and shares data.

However, the CCI said the veracity of such claims would also be examined during the investigation by its Director General (DG). The DG has been asked to complete the submit a report within 60 days.

The Commission further said that users, as owners of their personalised data, are entitled to be informed about the extent, scope and precise purpose of sharing of such information by WhatsApp with other Facebook companies.

"However, it appears from the Privacy Policy as well as Terms of Service (including the FAQs published by WhatsApp), that many of the information categories described therein are too broad, vague and unintelligible," it said.

Such opacity, vagueness, open-endedness and incomplete disclosures hide the actual data cost that a user incurs for availing WhatsApp services, it added.

Besides, the regulator said it is also not clear from the policy whether the historical data of users would also be shared with Facebook companies and whether data would be shared in respect of those WhatsApp users who are not present on other apps of Facebook.

There appears to be no justifiable reason as to why users should not have any control or say over such cross-product processing of their data by way of voluntary consent, and not as a precondition for availing WhatsApp's services, it said.

Users have not been provided with appropriate granular choice, neither upfront nor in the fine print, to object to or opt-out of specific data sharing terms, which prima facie appear to be unfair and unreasonable for WhatsApp users.

On a careful and thoughtful consideration of the matter, the conduct of WhatsApp in sharing of users' personalised data with other Facebook companies, in a manner that is neither fully transparent nor based on voluntary and specific user consent, appears prima facie "unfair to users", CCI said.

"The Commission is of the considered opinion that WhatsApp has prima facie contravened the provisions of Section 4 of the Act through its exploitative and exclusionary conduct, as detailed in this order, in the garb of policy update," the regulator added, while directing the DG to conduct a detailed investigation into the matter.