Rashmika Mandanna Deepfake Video: IT Ministry Issues Advisory to Social Media Platforms After Morphed Clip Involving Actress Goes Viral
The advisory came as the Congress wrote to Union IT Minister Ashwini Vaishnaw, saying such deepfakes pose a severe threat to individuals' privacy and security and demanded for a comprehensive legal and regulatory framework in India to tackle the challenges posed by the technology.
New Delhi, November 7: The IT Ministry on Tuesday issued an advisory to social media platforms after the controversy erupted over a morphed video of actor Rashmika Mandanna that went viral on the social media. MeitY sent advisories to social media platforms including Facebook, Instagram and YouTube, to take down fake content generated via artificial intelligence (AI) within 24 hours.
According to sources, the advisory reiterated existing legal provisions that platforms have to follow as online intermediaries. It reiterated the existing rules under the Information Technology Act, 2000, including punishment for cheating by personation by using computer resources, imprisonment of up to 3 years and a fine of up to Rs 1 lakh. Jobs Coming! US-Based AHEAD Plans To Hire Over 1,000 Workers in Next 12 Months in India, Announces Opening of Dedicated Service Delivery Service in Gurugram.
"IT Intermediary Rules: Rule 3(1)(b)(vii): Social media intermediary shall observe due diligence including ensuring the rules and regulations, privacy policy or user agreement of the intermediary inform users not to host any content that impersonates another person," according to the advisory. F5 Layoffs: US-Based Technology Company Lays off 120 Employees To Align Investments, Job Cut Affects Less Than 2% of Workforce.
The advisory came as the Congress wrote to Union IT Minister Ashwini Vaishnaw, saying such deepfakes pose a severe threat to individuals' privacy and security and demanded for a comprehensive legal and regulatory framework in India to tackle the challenges posed by the technology. After Mandanna strongly reacted against her Deepfake video, a new morphed picture of actress Katrina Kaif from ‘Tiger 3’ is now doing the rounds on social media.
(The above story first appeared on LatestLY on Nov 07, 2023 05:54 PM IST. For more news and updates on politics, world, sports, entertainment and lifestyle, log on to our website latestly.com).