Patanjali to Foray in Diaper And Sanitary Napkin Industry to Take on International Brands
Baba Ramdev's Patanjali climbed from 45th place last year to 19th this year, in the Forbes magazine's Annual India Rich List.
New Delhi, January 4: Baba Ramdev-led home-grown fast-moving consumer goods (FMCG) major Patanjali Ayurved is now eyeing India’s diaper and sanitary napkin industry after making a headway into several markets. Once the FMGC firm enters the sanitary napkin sector, it aims to launch its products at affordable rates to give a tough competition to international companies. According to Patanjali spokesperson SK Gupta Tijarawala, Ramdev’s Patanjali will launch both kids and adult diapers and affordable sanitary napkins in the Rs 16,000-crore market in the first quarter of the next financial year. “This category is ruled by foreign multi-nationals. We want to ensure consumers get quality and low-cost products in this category, which will also be ‘swadeshi’,” Tijarawala said.
As per current data, P&G’s Pampers holds 50 per cent of the market share in the kids' diaper category. Meanwhile, Friends Adult Diapers is the biggest player in the adult diaper category nationally and holds a market share of about 68 per cent.
Patanjali was established in 2006 as herbal product firm for medicines, personal care and food products. Patanjali climbed from 45th place last year to 19th this year, in the Forbes magazine's Annual India Rich List. It is one of the fastest growing companies, expanding its range of products and included instant noodles, cosmetics, baby products, Himalayan water, etc.
As per recent details, Patanjali Ayurved is also planning to foray into solar equipment manufacturing. The Haridwar-based firm has plans to invest around Rs 100 crore in its Greater Noida facility which is scheduled to be inaugurated this month. In 2017, Patanjali Ayurved acquired one Advance Navigation and Solar Technologies. “We would start manufacturing solar panels. The factory is near Greater Noida industrial area and would be inaugurated in January,” Patanjali Ayurved MD & CEO Acharya Balakrishna told PTI.
In December, Balakrishna said that Patanjali has invested around Rs 50-60 so far and the total investment would be over Rs 100 crore. “We would manufacture solar panels at the Noida plant. We have also plans to manufacture chips and photovoltaic cells etc for it,” he added. If reports are to be believed, Patanjali would source the components from other domestic producers but later would manufacturer itself as its installing requires machinery from Germany and China.
(The above story first appeared on LatestLY on Jan 04, 2018 07:57 AM IST. For more news and updates on politics, world, sports, entertainment and lifestyle, log on to our website latestly.com).