New Delhi, Mar 28: Former Cambridge Analytica employee turned whistleblower Christopher Wylie on Wednesday gave more insight about the data consultancy company's activities in India. Responding to the queries of Indian journalists, Wylie posted a tweet giving listing all election campaigns which the SCL group, Cambridge Analytica's parent firm, handled in India.

Wylie, in his note, mentions "a major national party" as the prime client of SCL in various campaigns. However, the Janata Dal (United) is the only party which he exclusively named in the note attached with his tweet.

Wylie's revelations comes a day after he named the Congress party as one of Cambridge Analytica's client, while deposing before a British parliamentary committee.

List of Elections in India Influenced by SCL:

Full text of Wylie's tweet:

SCL India

SCL India has a database of over 600 districts and 7 lakhs villages, which is constantly being updated.

Our micro-level information includes household level demographics, specifically focusing on caste data, linked to online mapping applications.

Our services help clients to identify and target key groups within the population to effectively influence their behaviour to realise a desired outcome.

We provide our clients with the research to develop and disseminate the right messages, from the right sources, using the right communication channels.

2012 Uttar Pradesh

In 2012, SCL India carried out a caste census in Uttar Pradesh on behalf of a national party. the research includes analysis of caste structure and dynamics within the state leading to conclusion regarding the identification of the party's core voters as well as likely swing voters

2011 Uttar Pradesh

In 2011, SCL India undertook a statewide research campaign to identify voter caste by household. This booth level povel pooling data formed the basis of further research into swing voter motivation and supporter mobilisation strategies, which were presented to individual candidates and tailored to their constituencies.

2009 National Elections

In the 2009 general elections, SCL India managed the campaign of anumber of Lok Sabha candidates. The research and campaign teams employed SCL India's proprietary data collections methodologies to form strategies that gave the clients successful election campaigns.

2010 Bihar State Elections

SCL India was asked to provide electoral research and strategy for the 2010 State Elections for the Janata Dal (United). SCL undertook a behavioural research programme targetting over 75% of households to assist the client in not only identifying the correct battlegrounds, but also the right audiences, messages and most importantly the right castes to target with their campaigns.

2007 Uttar Pradesh

In the 2007 Uttar Pradesh election, SCL India carried out a full political survey on behalf of a major party. The research included a party audit and statewide census of politically active individuals using in-depth interviews to assess the satisfaction levels of party workers at booth level.

2007 Kerala, West Bengal, Assam, Bihar, Jharkhand and Uttar Pradesh

In 2007, SCL India was asked to undertake a research communication campaign to support a trans-national programmer for countering the Non-Desired Behaviour (NDB) of recruitment into, and support of, violent Jihadism. The project focusses on ancillary populations as opposed to perpetrators of violent Jihadism themselves and required in-depth motivational understanding of the populations of six states.

In 2003, Madhya Pradesh election

SCL India carried out a psephological study and opinion polling for a national party to identify swing voters. This was followed with a more in-depth analysis fo the behavioural dynamics at work in key seats which in turn informed the party's efforts to ensure to local structure and communication strategy that matched the caste make-up and attitudinal positions of the pre-identified 'swing population'.

In 2003 Rajasthan elections

A major state party contracted SCL India to carry out two pieces of work, one internal and aimed at assessing the party's organisational strength (party audit), the other external and looking at the nature of the voting population, and more particularly, the attitudes and behaviours of politically-active individuals within the state. Both consisted of quantitative surveys followed by qualitative in-depth interviews, the products of which were analysed by using the Behavioural Dynamics methodology, though the subject of the enquiries and the implications for the party's strategic approach were naturally very different. SCL India also assisted the party in understanding how to use the diverse findings.

Other projects

Psephological studies and behavioural polling in Delhi and Chhattisgarh.

(The above story first appeared on LatestLY on Mar 28, 2018 05:43 PM IST. For more news and updates on politics, world, sports, entertainment and lifestyle, log on to our website latestly.com).