Inflated box office numbers are something we have heard too often in the industry. From Krrish 3 to Race 3, many have been accused of dishing out hiked numbers. Perhaps for the first time, a question was asked about it and that has trade analysts putting across their side of the story. Producer Ronnie Screwvala had tweeted recently about how Trade experts like Komal Nahta and Taran Adarsh should start giving accurate box office numbers. Housefull 4 Box Office: Producer Ronnie Screwvala Calls Out Trade Analysts After Allegations Of Inflated Collections for Akshay Kumar's Film Surface
We told you that Akshaye Rathi, another trade expert, replied to the tweet saying that these numbers shouldn't even be out in the public domain. Now we have Komal Nahta's reaction as well. He puts the blame on producers ever so politely.
Komal Nahta's Tweet:
That’s asking for too much in India in general.Nothing will be achieved till producers decide to be honest.Finally,the source of information is producers/distributors/exhibitors. If they don’t stop providing inflated figures, getting real figures will be an uphill task for anyone
— Komal Nahta (@KomalNahta) October 29, 2019
Ronnie Screwvala's Tweet:
Isn’t it time everyone reports Box Office numbers accurately! @KomalNahta @taran_adarsh ... accuracy of information builds CREDIBILITY which the movie industry needs so badly ... and not sure how long-to appease egos will Studios and all keep encouraging pumped up data on numbers
— Ronnie Screwvala (@RonnieScrewvala) October 29, 2019
Well, we wonder what benefit does it get to the producer to inflate the numbers. How do they cope with the difference? Something we will find out!
(The above story first appeared on LatestLY on Oct 30, 2019 11:19 AM IST. For more news and updates on politics, world, sports, entertainment and lifestyle, log on to our website latestly.com).