Mumbai, August 15: As India celebrates 72 years of freedom this today, brands across categories have come up with patriotic ad films on the occasion of Independence Day. From Airtel India, Vivo, Lava, Parle-G, to Manyavar, brands have weaved beautiful stories around the subject. From touching upon an important issue like women safety at night to throwing light on the lives of soldiers, the emotional brand films have touched the hearts of the viewers.

LatestLY has curated a list of 5 ads which stood out this Independence Day.

Airtel India

A special sarod rendition of the National Anthem has been made by Amjad Ali Khan and his sons- Amaan Ali Bangash and Ayaan Ali Bangash. The three-minute long track has been created in association with Airtel.

Parle-G

The ad is high on the patriotism dose, and it is a beautiful story on the life of a soldier, and his family.

Lava

In this Independence Day ad, MS Dhoni is seen video chatting with her daughter, who is rehearsing for a song.

Vivo

We all know that the safety of women is a huge concern and more so during the night. Vivo India has done a fabulous job of raising the issue, and highlighting that 'only when it's women feel secure, can a country be truly Independent'. The brand is also using the hashtag #HappyIndependenceNight to promote their film on social media.

Manyavar

You can't miss this cute ad with little kids emulating freedom fighters, highlighting the fact that there is no harm in wearing a traditional outfit on this special day.

These brands have successfully capitalised on the Independence Day fervour and have managed to create memorable communication, where the product is smartly integrated into the storyline. Let us know which is your favourite Independence Day 2018 ad by writing to us in the comments section below.

(The above story first appeared on LatestLY on Aug 15, 2018 01:01 PM IST. For more news and updates on politics, world, sports, entertainment and lifestyle, log on to our website latestly.com).