Bangalore, September 5: Amazon will foray into the offline retail space in order to compete with the strategy of Reliance and Flipkart owned Flipkart, which are planning a similar push in the country.  According to an Economic Times report, the company is in talks with three retail chains — Future Group, retail chain More and Shoppers Stop— to sell a range of Amazon products offline. Amazon Food Delivery App To Take on Zomato, Swiggy With Lucrative Commissions to Lure Restaurants.

Amazon is the stakeholder in all three retail store chains. In the first few months, Amazon wants to sell its private-label products in these stores and eventually scale up to include most of the top-selling products. The e-commerce giant wants to push one of its largest-selling private label brands globally — AmazonBasics — through more than 2,000 stores of these three retailers.

AmazonBasics products include air-conditioners, vacuum cleaners, HDMI cables, batteries and cables, home necessities like bed sheets, towels, dinner plates and cutlery, and general merchandise like backpacks, umbrellas and yoga mats. The company has further plans to roll out its grocery and fashion private brands through these stores.

(The above story first appeared on LatestLY on Sep 05, 2019 12:28 PM IST. For more news and updates on politics, world, sports, entertainment and lifestyle, log on to our website latestly.com).