ZEE5 and ALTBalaji Join Hands to Co-Create 60 Plus Original Content Series in Hindi
As per the association, ALTBalaji will maintain an exclusive partnership with ZEE5, in order to enhance its offering to the market, with a focused and strategic approach.
For the first time in the history of the Indian web domain, two streaming giants are coming together to collaborate on original content. ZEE5 and ALTBalaji have collaborated to co-create original content which will only be available on both platforms. The content-sharing arrangement, includes co-creation of 60+ original content series (in Hindi) which will be available exclusively to SVOD subscribers of both platforms. From Gandii Baat 3 to XXX, 5 HOTTEST Trailers of ALTBalaji Shows That Broke the Internet With Their Saucy Content – Watch Videos.
This association is a collaborative process of co-understanding consumer insights and co-marketing to serve the viewer better and resulting in improved monetisation for both. ZEE5 and ALTBalaji have established their content strength globally, and the synergy will result in two of the largest homegrown video streaming platforms coming together to expand their subscription base and grow the binge-watching culture globally.
As per the association, ALTBalaji will maintain an exclusive partnership with ZEE5, in order to enhance its offering to the market, with a focused and strategic approach.
Punit Goenka, MD & CEO, ZEEL said, "I truly cherish the bond between Balaji and ZEE, which has been nurtured and built over the last two decades. Together, we have created some path-breaking content masterpieces which have truly entertained our esteemed audiences. I am most certain that this association will enable both the brands to re-create the magic, this time in the digital space."
Ekta Kapoor, Joint MD, Balaji Telefilms added, "As part of this partnership ZEE5 subscribers will get seamless access to ALTBalaji’s clutter-breaking originals in addition to ZEE5 existing content. This partnership enables ALTBalaji to continue to scale up rapidly its content creation ambitions and focus on building the largest library of original exclusive shows in India. We hope that ALTBalaji and ZEE5 will set benchmarks in unique storytelling."
In two years of commercial launch, ALTBalaji has one of the largest libraries of Hindi original and exclusive shows. It remains one of India’s favourite online destinations for truly engaging content. Shows such as The Test Case, Apharan, Home, Kehne Ko Humsafar Hain, and Bose: Dead or Alive have won many accolades and has an ever-growing audience base that watches Indian shows across the globe.
In 2019 itself, ZEE5 has rolled out around 25 original shows across genres, and the platform is committed to launching 72+ shows by March 2020. It has crossed 50 million gross downloads since launch on the Play Store and had 76.4 million monthly active users globally in June 2019. (Sourced from partners)
(The above story first appeared on LatestLY on Jul 29, 2019 04:24 PM IST. For more news and updates on politics, world, sports, entertainment and lifestyle, log on to our website latestly.com).