Emphasising on the importance of sanitation and hygiene in the country, Colors Rishtey is soon to launch a new finite series called Hum Saaf Saaf Hain. The 14-episode finite series is a social comedy that trails the journey of an undercover government official who goes from village to village checking up on the implementation of the Swachh Bharat Abhiyaan. The show will air on Rishtey starting 16h February 2019, every Saturday and Sunday at 9:30 PM.  RIP Rita Bhaduri: Sarabhai vs Sarabhai, Kumkum – Ek Pyaara Sa Bandhan, Ghar Ho Toh Aisa, Beta – Some of the Late Actress’ Best Roles on Television and in Bollywood

The show promises to be a family entertainer which will not just tickle their funny bones but also enlighten them on the importance of sanitation and hygiene. The show will highlight issues such as ‘Swacchagris’, Toilets for the differently-abled, women’s safety and hygiene, ODF Plus and more with the twist of humour to engage the audiences. Will Khichdi Work? Here is a Look at Comedy Serials Which Fell Flat on Comeback

Commenting on the initiative, Shri. Parameswaran Iyer, Secretary-Ministry of Drinking Water & Sanitation said, “Under the inspirational leadership of the Hon'ble Prime Minister, the Swachh Bharat Mission (Grameen) has become a people's movement, revolutionizing sanitation in rural India. We are poised at the brink of achieving an ODF India, with 5.5 lakh villages and 600 districts already declared free from open defecation. The need for the future is to sustain these outcomes through continuous efforts made to reinforce the messages of safe sanitation and cleanliness. I am very happy that Viacom 18 Media Pvt. Limited and HDFC Limited are supporting the Swachh Bharat Mission and have produced 'Hum Saaf Saaf Hain' - an entertainment-packed show for the full family, that carries the message of sustained sanitation in families and communities. My congratulations to the entire team.”

Speaking about the importance of socially inclined content, Sudhanshu Vats, Group CEO & MD, Viacom18 said: “India is at the precipice of becoming open defecation free and at Viacom18, we believe that the media & entertainment industry plays a crucial role in changing behaviour and mindsets towards safe usage of toilets. Hence, be it through films such as Toilet Ek Prem Katha, shows such as Navrangi Re! and even with our flagship CSR program Chakachak Mumbai, we have mainstreamed the conversation on sanitation in living rooms and film theatres. With Hum Saaf Saaf Hai, we further intend to engage viewers in entertaining content while also creating awareness on safe sanitary practices.”

Produced by Colosceum Media, the lead actor of the show is the humorous and witty Rajesh Kumar, known for his popular stint as Rosesh Sarabhai in Sarabhai V/S Sarabhai. He will be seen playing the main character of Hero Bhaiya who is a government clerk in his mid-thirties and finally getting a chance to fulfil his long-term dream of being a spy. The stellar cast also includes Gulki Joshi who will be seen playing the character of Archana- an ambitious school teacher and Shashi Rajan who will essay the role of Gobind among others.

(The above story first appeared on LatestLY on Feb 12, 2019 07:14 PM IST. For more news and updates on politics, world, sports, entertainment and lifestyle, log on to our website latestly.com).