Television actress Anita Hassanandani, who was last seen in Ekta Kapoor's much-loved show Naagin 3, is now a brand ambassador for Organic Sanitary Pad Company. Yes, you read that right! On Menstrual Hygiene Day, Pee Safe - Organic Sanitary Pad Brand announced that Anita has come on board as brand ambassador to launch 100% organic cotton, biodegradable sanitary pads. Sharing the news with her fans and 4.2 million followers on the photo-sharing app, Anita wrote, "Stoked to be a part of @peesafe and their latest launch of 100% biodegradable, 100% organic cotton, rash-free sanitary pads! It’s time to go plastic-free and ‘heal the world’! #OwnTheRed Video Courtesy: @eipimedia" Anita Hassanandani and Rohit Reddy Enjoy a Blissful Vacation in Goa; Their Pictures Will Make You Want to Pack Your Bags Right Now!

Addressing the need for Indian women to make a green switch in menstrual hygiene, Anita said, "I am extremely happy to collaborate with Pee Safe having used the products myself. It makes me contented to be a responsible citizen and ensure the products that I use, have no negative impact on our planet. Using the 100% organic cotton, biodegradable sanitary pads makes me proud to be able to help safeguard the environment and do my bit. We’re all heading towards a better world." Peerh Meri Song: Twitterati Is Impressed With Pearl V Puri and Anita Hassanandani’s Romantic Track! Watch Video

Check Out Anita's Instagram Post Here:

Talking about the launch of the new product range, Vikas Bagaria, Founder, Pee Safe said, "The brand Pee Safe is a leading daily hygiene brand that is creating awareness about feminine hygiene and sanitation in India. From world's highest selling toilet seat sanitizer spray to the feminine cramp relief roll on, Pee Safe intends to transform the way the world looks at feminine hygiene. I am confident that 100% organic cotton, biodegradable pads are going to be a huge step for the feminine hygiene movement in the country."

Talking about roping in Anita as the brand ambassador, Bagaria added, "We are thrilled to appoint Anita Hassanandani as the ambassador of Pee Safe’s Organic range of feminine hygiene products in the country. Anita is the perfect fit for the brand as she represents confident, caring and responsible new-age women. We are confident that she will help us in making Pee Safe’s 100% organic cotton, biodegradable sanitary pads the next big stride for the feminine hygiene movement in the country,” Bagaria said.

On the professional front, Anita, who has become a household name with her spectacular performance in several popular TV shows, now has Karan Patel's Yeh Hai Mohabbatein and Bharti Singh's Khatra Khatra Khatra. On the personal front, Anita is married to a businessman Rohit Reddy in 2013 and the two are head-over-heels in love with each other. Watch this space for further updates.

(The above story first appeared on LatestLY on May 28, 2019 09:48 PM IST. For more news and updates on politics, world, sports, entertainment and lifestyle, log on to our website latestly.com).