The audience might cringe as much as they want but their ever-growing insanity over the TV serial episodes proves otherwise. Once again, the queen of TV industry, Ekta Kapoor, has proved why she bets on the daily soaps. Zee TV’s much-loved serial Kumkum Bhagya touched the milestone of 1000 episodes and the cast is celebrating it like there’s no tomorrow. The show that stars Shabir Ahluwalia and Sriti Jha in the lead has been enjoying the popularity since 2014. According to Broadcast Audience Research Council (BARC) chart, the soap fluctuated between the top 5 slots always.

“Kumkum Bhagya has moved beyond the confines of a TV show to become an integral part of our viewers’ lives, “stated Zee TV deputy head Deepak Rajyadhyaksh. The makers celebrated the big day with marathon episodes on January 15 followed by performances and success party. The party was attended by Ekta Kapoor, her father and veteran actor Jeetendra and the entire cast of Kumkum Bhagya, Kundali Bhagya. The TV actors were seen in red and were happily posing for the shutterbugs. Audience’s favourite Jodi Abhi and Pragya were the star of the party, of course!

Ek Maa ki laadli aur dusri bigdi hui shaitaan 😈😈😈 #kkb1000

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❤️ #Kkb1000 #KalRaatKiBaat

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#KKB1000

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For the uninitiated, Sriti aka Pragya is a housewife and her husband Abhi is a Rockstar. Their chemistry in the serial made them one of the popular TV jodis, fondly called as Abhigya. The show started with the plot where sisters Pragya and Bulbul’s mother wants them to get married and settle and gradually developed into a love story. The popularity of the show made the makers have a spin off named Kundali Bhagya.

(The above story first appeared on LatestLY on Jan 16, 2018 04:07 PM IST. For more news and updates on politics, world, sports, entertainment and lifestyle, log on to our website latestly.com).