BTS J-Hope is due to be discharged from mandatory military service next month, and recently shared selfies with Pharrell Williams on Instagram, hinting at a potential collaboration set for 2025. RM aka Kim Namjoon, a long-time fan of Pharrell, also commented on the post, expressing his excitement about the possible project. However, the announcement has not been universally welcomed by ARMY. While Pharrell is celebrated for his musical talent, some ARMY members suspect the collaboration might be linked to luxury brand Louis Vuitton, where Pharrell serves as the artistic director for the men’s line and J-Hope is a global brand ambassador. The primary concern among many revolves around Pharrell’s association with Zionist cause over the Israel-Palestinian conflict. RM, V, Jimin and Jungkook Reach 50% of Military Service Ahead of BTS Reunion in June 2025!.
BTS J-Hope and Pharrell Williams
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What Is Zionism?
ARMY’s Hate Towards Pharrell Williams: What’s Behind the Backlash?
In 2018, Pharrell performed at the FIDF Western Region Gala, an event that raised substantial funds for the Israeli military. This military has been accused of numerous human rights abuses, particularly in Gaza. The ongoing conflict between Israel and Palestine has resulted in over 41,000 Palestinian deaths, with more than 94,000 injured and over 10,000 missing. The severity of the situation has led to accusations of genocide and illegal occupation by Israel, further fuelling the controversy. ARMY’s apprehension is rooted in the belief that collaborating with someone like Pharrell, who has been linked to pro-Israel events, could be seen as supporting or endorsing these contentious views. Despite Pharrell’s focus on music and fashion, his participation in a high-profile event supporting the Israeli military has cast a shadow over his public image for many fans. BTS’ J-hope Sports Long Purple Hair and Several Different Outfits in ‘All New Hope’ Special 8 Photo-Folio Concept Film (Watch Video).
ARMY’s Strong Reaction: Calls for BTS and HYBE To Reevaluate Collaborations
The reaction from the fandom has been robust, with many expressing disappointment and concern. Fans are actively trending hashtags such as #HYBEDivestFromZionism and #SpeakYourselfBTS on social media, urging BTS and their management company, HYBE, to reconsider their affiliations and collaborations. They are advocating for BTS to distance themselves from individuals who have supported or been associated with Zionist causes, reflecting a broader desire for the group to take a more definitive stand on global issues.
ARMY Concerned
pharell williams personally helped the israeli military raise $60 million to displace and murder palestinian children https://t.co/w9LejoQnJ7
— beeksy (@beeksyy) September 11, 2024
No Zonist Collab
Nah we don’t want any zionist collabs especially in 2025! Thankyou and @BTS_twt please scrap that collab! This constant association with zionist brands and artists is not it! I love you guys and that’s why i am feeling so disappointed with your actions! https://t.co/VzNcLvApw2
— J⁷ 🍉🐳 (@V_MIN_KOOK_13) September 11, 2024
That's Strong
Pharrell Williams is not someone who just expressed Zionist beliefs. @Pharrell has raised $60 million USD for the IOF in 2018 to kill Palestinians. SIXTY MILLION USD for the army that kills, rapes, tortures palestinians and has been committing a genocide and is open about it.… pic.twitter.com/ok1MeIF5DF
— ARMY for Palestine (@ARMY4Palestine) September 11, 2024
Letter To J-Hope
Dear, j-hope @BTS_twt
Kindly consider to delete ur photos with @Pharrell , one of the "Friends of IOF" artist who gained $60million to help 🇮🇱 killing Palestinian people. Anything u said about 2025, hope there's no zios involvement then.#SpeakYourselfBTS#HYBEDivestFromZionism pic.twitter.com/iDGuLGDAf7
— a y . (@kucinggendut__) September 11, 2024
Theodor Herzl and the Zionist Movement
From 1897 to 1948, the Zionist movement, led by Theodor Herzl, sought to establish and solidify a Jewish homeland in Palestine. Herzl and his movement recognised that this goal conflicted with widely accepted principles of self-determination, raising complex issues regarding national self-governance for all peoples in the region.
The #HYBEDivestFromZionism movement is picking up speed, with fans vocally opposing any links between HYBE and Zionist figures. This latest surge of criticism follows previous fan backlash over HYBE’s Zionist ties related to TXT’s March music release. Now, the focus has shifted to BTS, and the issue may only be resolved if J-Hope or HYBE address the concerns directly.
(The above story first appeared on LatestLY on Sep 11, 2024 11:59 PM IST. For more news and updates on politics, world, sports, entertainment and lifestyle, log on to our website latestly.com).