Songs have a way of going viral, quickly grabbing attention, and sometimes sparking controversy. This was the case for BLACKPINK's Rosé and Bruno Mars with their mega-hit 'APT.' Initially celebrated for its catchy tune and vibrant visuals, the track has now caught the eye of Malaysia's Ministry of Communications and Multimedia, who have labelled it potentially “harmful.” The ministry raised eyebrows over the song's representation of Eastern cultural values, questioning whether it aligns with their traditions. They expressed their concerns in a post asking, “Have you listened to Rosé and Bruno Mars’ ‘APT?’”. ‘Apt’ Music Video: Bruno Mars and K-Pop Sensation Rose’s Infectious Pop Punk-Inspired Single Will Get You Moving – WATCH.

Concerns Over Temptation in 'APT's Lyrics

The Ministry's primary concern is the depiction of an “apartment” as an alluring space, which they believe could subtly encourage behaviours conflicting with traditional Eastern values. The Ministry urged parents, educators, and community members to stay vigilant regarding the impact of Western culture on their local communities.

 Watch ‘APT’ Song

What Is the APT Game and How Does It Work?

The game 'APT,' short for “apateu” (Korean for apartment), requires at least two players but is more enjoyable with a larger group. Players chant “apateu” four times, and then the starting player shouts a number, leading everyone to stack their hands in the centre. Players count aloud while moving their hands until the last number is reached. The player who places their hand on the final count loses and must drink. BLACKPINK’s Rose Collaborates With Bruno Mars for New Single ‘APT’, Track To Release on THIS Date! (View Poster).

'APT' Game 

However, neither Rosé nor Bruno Mars has commented on the recent ban imposed by the Malaysian Government regarding the song.

(The above story first appeared on LatestLY on Oct 28, 2024 09:03 PM IST. For more news and updates on politics, world, sports, entertainment and lifestyle, log on to our website latestly.com).