Gelsenkirchen, Germany, is about to go full diva mode as it gears up for its first-ever taste of Taylor Swift’s European Eras Tour. And let’s just say, the city’s enthusiasm is off the charts! In a move as bold as a Taylor Swift lyric, Gelsenkirchen has decided to rebrand itself as ‘Swiftkirchen’ for the occasion. Yes, you heard that right! The city is rolling out the red carpet for Swift with a series of events and cheeky gestures that are bound to make Swiftie’s heart race faster than the beat of “Shake It Off.” Travis Kelce Opens Up About Joining Taylor Swift Onstage in London, Says ‘It Was My Idea’.

The idea for this fabulous name change wasn’t just a spontaneous burst of creativity—it started with Aleshanee Westhoff, a die-hard German Swiftie who petitioned for the renaming. The local authorities jumped on board with the same fervour as fans at a concert, and Mayor Karin Welge couldn’t hide her excitement, calling the idea a “great one” in a letter celebrating the community’s buzz. As fans count down the days to Taylor’s performances on July 17, 18, and 19 at the Veltins Arena in Schalke, Gelsenkirchen is decked out in its temporary moniker. Expect to see ‘Swiftkirchen’ signs popping up around town, and who knows, there might be even more surprises in store as the big days approach!

Markus Schwardtmann, the city’s spokesperson, is practically buzzing with excitement, hinting at “many small and large surprises” for Taylor’s fans. Among these delightful treats are the introduction of a special ‘Taylor Swift tram’ by the local transit folks, BOGESTRA, and a new stone on the Gelsenkirchen Walk of Fame to immortalise the pop star’s visit. Of course, Swift’s tour isn’t just a big deal for Gelsenkirchen—analysts are already talking about ‘Swiftflation’, a playful nod to potential price hikes thanks to her massive draw. But while some economists worry about this temporary spike, others brush it off as a passing phenomenon. Taylor Swift’s Boyfriend Travis Kelce Surprises Fans With On-Stage Appearance During Eras Tour Show in London (Watch Video).

After Gelsenkirchen, Taylor will be bringing her tour to Hamburg and Munich, with fans everywhere bracing for sold-out shows and a whirlwind of excitement. Get ready, Germany—Taylor’s coming, and she’s bringing the magic!

(The above story first appeared on LatestLY on Jul 04, 2024 06:58 PM IST. For more news and updates on politics, world, sports, entertainment and lifestyle, log on to our website latestly.com).