Ajay Devgn's Raid released last week and Rani Mukerji's Hichki released this week are two different movies from two dramatically different genres. The should not bite into each other's profit share, ideally speaking. But because these two productions are content driven audiences are spoilt for choice over this weekend. Both Raid and Hichki are content driven and now we hear that Ajay Devgn's Raid is feeling the heat thanks to Hichki!
Raid has netted over Rs 66 crore 8 days after its release and is moving close to the Rs 100 crore mark. Produced under the banner Yash Raj Films and directed by Sidharth P Malhotra Hichkio,on the other hand, is a woman centric film where the central character is down with Tourette Syndrom where in her motor reflexes get awkward signals to produce Hichki (hiccups) in her speech.
With a story as distinguished as that and with a female character playing the protagonist, the movie has managed to rake in Rs 4 crore on Day 1 at the ticket windows. Bollywood trade analyst Taran Adarsh took to micrblogging site Twitter to give the numbers.
Hichki settles and cements its status as Day 1 progresses... Records better occupancy post evening onwards... Sat and Sun expected to witness escalation in biz... Fri ₹ 3.30 cr [961 screens]. India biz. he tweeted.
#Hichki settles and cements its status as Day 1 progresses... Records better occupancy post evening onwards... Sat and Sun expected to witness escalation in biz... Fri ₹ 3.30 cr [961 screens]. India biz.— taran adarsh (@taran_adarsh) March 24, 2018
He also tweeted how Raid is facing decline in terms of the numbers at the ticket windows.faces a decline at the start of Week 2, but is DECENT nonetheless... Should witness an upward trend on Sat and Sun... [Week 2] Fri 3.55 cr. Total: ₹ 66.60 cr. India biz
#Raid faces a decline at the start of Week 2, but is DECENT nonetheless... Should witness an upward trend on Sat and Sun... [Week 2] Fri 3.55 cr. Total: ₹ 66.60 cr. India biz.— taran adarsh (@taran_adarsh) March 24, 2018
Adarash also states of Sony Ke Titu Ki Sweety continues to garner good money at the box office inspite of small number of screens compared to Raid and Hichki!
Despite reduction in screens/shows in Week 5, #SonuKeTituKiSweety continues to woo the BO... [Week 5] Fri 48 lakhs. Total: ₹ 103 cr. India biz... #SKTKS— taran adarsh (@taran_adarsh) March 24, 2018
Despite reduction in screens/shows in Week 5, #SonuKeTituKiSweety continues to woo the BO... [Week 5] Fri 48 lakhs. Total: ₹ 103 cr. India biz... #SKTKS
Ajay Devgn's Raid is surely facing Hiccups at the ticket windows but will Hichki take over the thrill of Raid, we are waiting to see how the monetary equation unfolds!
(The above story first appeared on LatestLY on Mar 25, 2018 09:56 AM IST. For more news and updates on politics, world, sports, entertainment and lifestyle, log on to our website latestly.com).