Mumbai, September 3: We have all seen trailers being launched for movie releases but have you ever heard of a promo launch for a book? Chetan Bhagat claims that 'Possibly for the first time ever, not only in India but also the world, a movie like a promo for a book! 'At 3 pm today, the best selling author unveiled the title and promo of his next book 'The Girl in Room 105'. Chetan Bhagat pulls an April Fools' Joke! Twitterati Puzzled with his Move to Join Congress

Mohit Suri has directed this new trailer, which features Vikrant Massey. Suri had also directed the screen adaptation of Chetan Bhagat’s novel, Half Girlfriend, with Arjun Kapoor and Shraddha Kapoor. The new trailer looks really gripping and for a second, you forget that it is not a movie, but a book!

Watch the trailer of Chetan Bhagat new book here:

Story Plot

It is a story of a guy named Keshav, who hates his job and his beautiful Kashmiri girlfriend Zara too left him.  Yes, she was a Muslim and to add more to the drama, her father was in the RSS.  After his breakup, he used to drink every day to forget her, but she ignored all her calls, messages and everything. However, one night on the eve of her birthday, after 3 years, she messaged her and asked him to meet like good old times to hostel room 105. Keshav was excited and he immediately reached her hostel...He shouldn't have gone, but he did and his life changed forever...

Social media buzz

To create excitement, he was constantly engaging with the audience on social media. From having an FB Live session, luring the audience with goody bags to guess the right answers to reminding people to tune it at 3 PM, Chetan Bhagat used all the right marketing gimmicks to create buzz on social media.

He even encashed on the festival Janmashtami by telling people'We had just picked the first Monday of September to announce the new book and begin pre-orders. Realised later it is #Janamashtami. What a happy coincidence! Like all my previous books, hero's name is based on Krishna. This time it is Keshav.'

It is indeed a very refreshing marketing strategy for any book launch. The book will release in October 2018 and you can pre-order 'The Girl in Room 105' now on Amazon.

(The above story first appeared on LatestLY on Sep 03, 2018 04:12 PM IST. For more news and updates on politics, world, sports, entertainment and lifestyle, log on to our website latestly.com).