We are quite impressed by the social media promotion strategy of the upcoming film Zero. The movie stars Shah Rukh Khan playing the lead role of a dwarf named, Bauua Singh. For promotions, the character has been given his own Twitter handle. Shah has made it a point to engage in Twitter banters with the character. The latest example of which will leave you in splits. We have already seen Shah outsmarting Bauua yesterday. Today, the ball seems to be in Bauua's court. Shah Rukh Khan’s Zero Distributors Will Be Able To Claim a Refund From the Producers If the Movie Tanks at the Box Office.

Shah took to his twitter and wrote, ".@BauuaSingh Suna hai tum jiske peeche lag jaate ho, life bana dete ho... tumhare peeche koi lag jaaye toh kya banate ho bhai..?"

And all it took Bauua to give an epic reply was an emoji. The Zero character replied with an owl emoji.

Earlier, Bauua and SRK engaged in a Twitter banter over the latter's dressing sense. Bauua tried to mock SRK's dressing style only to be outwitted by the actor. The social media person behind this gimmick is a genius.

Zero has been directed by Aanand L Rai. The movie will also feature Katrina Kaif and Anushka Sharma, alongside SRK, making this the trio's second film together after Jab Tak Hai Jaan. The first trailer of the movie will release on the internet on November 2. The movie will release on December 21, 2018.

(The above story first appeared on LatestLY on Oct 28, 2018 11:16 PM IST. For more news and updates on politics, world, sports, entertainment and lifestyle, log on to our website latestly.com).