Yash Johar Birth Anniversary: Did You Know Late Producer Was Part Of Shah Rukh Khan's Now Defunct Dreamz Unlimited?
Yash Johar was a producer who believed in the movie he was making and so when Shah Rukh Khan set up his first production company with Juhu Chawla and director Aziz Mirza, he got involved with it as well
Yash Johar was a proud father whose production company Dharma Productions touched reached the sky with Kuch Kuch Hota Hai and Kabhi Khushi Kabhii Gham. All this is because of his son Karan Johar. But there's a story before this glorious rise as well. Yash Johar may not have been in people's conversation as much as his namesake filmmaker Yash Chopra but the industry very fondly remembers him. His genial behaviour and tremendous goodwill in the industry are still unmatched. He was a producer who believed in the movie he was making and so when Shah Rukh Khan set up his first production company with Juhu Chawla and director Aziz Mirza, he got involved with it as well. Karan Johar Tweets Video of Late Yash Johar Talking About Shah Rukh Khan; Twitterati Believe They Will Collaborate for a Film Soon.
For those who aren't aware, Shah Rukh Khan first floated his company in 2000 called Dreamz Unlimited. Their first feature was Phir Bhi Dil Hai Hindustani. Johar handled the distribution of the film. There were reports that the price of the film sold to the CI (Central India) territory distributors was lower.
Commenting on it, SRK had said in an old Rediff interview, "If Yashji has reduced the price, it must be because the C I territory is being perceived as not very good for the fun film which Phir Bhi... is." Being a veteran in the distribution of films, Yash Johar knew which territory was expected to yield the most benefit for his films. Yash Johar Birth Anniversary: Five Interesting Facts About The Late Filmmaker That You Have No Clue About.
Dreamz Unlimited became Red Chillies Entertainment in 2002.
(The above story first appeared on LatestLY on Sep 06, 2023 08:10 AM IST. For more news and updates on politics, world, sports, entertainment and lifestyle, log on to our website latestly.com).