Varun Dhawan-Anushka Sharma’s Sui Dhaaga Logo Video OUT! Talented Artists and Colourful Cultures Will Make You Proud
The video was released on the occasion of National Handloom Day that is celebrated on August 7 every year.
Bollywood has once again experimented with something new with Varun Dhawan and Anushka Sharma’s ‘Sui Dhaaga’ film. We have always seen makers releasing the trailer and teasers and songs before the film hits the screens. However, the makers of this film, first time released a logo handmade by various artisans across the nation. The logo is done by the method of stitching and you will be just enthralled to peep into the world of colourful threads and needle. The video was released on the occasion of National Handloom Day that is celebrated on August 7 every year.
15 different forms of stitching were used to create the design by these lesser known, extremely talented people from various states of the country. Rabari and Mochi Bharat from Gujarat, Phool Patti from Uttar Pradesh and Zardozi work from Lucknow, Rajasthan’s prominent crafts like Aari, Banjara and Gota Patti, Tamil Nadu’s popular Toda style and Karnataka’s Kasuti design were used to create the logo. Also, one can see Pipli style from Odisha, Handloom work from Assam, Kantha stitch work from West Bengal in this video.
Watch the video of Sui Dhaaga Logo revelation right here!
“We reached out to 15 uniquely skilled artists/artist groups across the lengths and breadths of our nation who helped us design our film logo. It has been an exhaustive and most rewarding experience for all of us at YRF. It has taken six months to plan, research and execute our logo in 15 different styles that celebrates our country’s diversity and entrepreneur spirit.” informed Manan Mehta, VP – Marketing and Merchandising, YRF.
Sui Dhaaga will have the fresh pair of Anushka and Varun in this Sharat Katariya directorial. The film is produced by Maneesh Sharma and YRF and will hit the screens on September 28. The video has definitely made us proud of the colourful culture, talent and art that is solely ‘made in India’.!!
(The above story first appeared on LatestLY on Aug 07, 2018 03:15 PM IST. For more news and updates on politics, world, sports, entertainment and lifestyle, log on to our website latestly.com).