Bollywood megastar Shah Rukh Khan has lent his voice to the narration of the announcement video of rapper Badshah's upcoming third studio album, "Ek Tha Raja". The video reveals a formidable line-up of collaborations across 16 songs. The video not only celebrates Aditya Pratap Singh Sisodia aka  Badshah's more than 12 years in the music industry, but also highlights his commitment to pushing artistic boundaries. Ed Sheeran Receives Cool Jacket From Shah Rukh Khan's Son Aryan, Performs 'Thinking About You' For Gauri Khan (View Pics and Video).

Talking about the album, Badshah said, "People who know me understand the significance of Shah Rukh Sir in my life. He's not just my idol; he's my source of inspiration. I admire everything about him - his personality, his art, his dedication, his passion, and his brand." Mentioning how he got SRK to do the narration, Badshah noted, "It was truly a dream coming true for me when I reached out to Pooja ma'am, who manages Shah Rukh Sir. I expressed my urgent need for his narration, even though the release was scheduled for the very next day." Shah Rukh Khan Recreates His Iconic Pose With Ed Sheeran, Farah Khan Directs Scene (Watch Video).

Watch "Ek Tha Raja" Announcement Video:

He said that despite the last-minute request, "Shah Rukh sir graciously accepted my request, for which I am immensely grateful. His profound love for the hip-hop community, for anything new, exciting, and meaningful, is truly remarkable."

Heaping praise on the megastar, Badshah said, "He stands out as a beacon of support for anything that embodies a voice or a cause. His debut in the desi hip-hop scene has garnered immense love from the community, emphasising his unwavering commitment to emerging talent and meaningful expressions." Badshah spent 18 months curating the album, which features 25 artistes and producers from India and around the world.

(The above story first appeared on LatestLY on Mar 14, 2024 06:42 PM IST. For more news and updates on politics, world, sports, entertainment and lifestyle, log on to our website latestly.com).