Shah Rukh Khan's LUX moments are quite memorable, aren't they? We all remember the time when he was in a bathtub with water covered in rose petals, with Hema Malini, Juhi Chawla, Kareena Kapoor and the late Sridevi surrounding him. He is the only male Bollywood superstar who is the brand ambassador for Lux, a beauty product company primarily associated with women.

Now Shah Rukh Khan is ready for a new campaign for Lux and joining him this time, are the Kapoor sisters, Karisma and Kareena, along with Kareena's mother-in-law and the veteran actress, Sharmila Tagore. SRK has posted the picture with the three lovely ladies on his social media and captioned the image as, “What a lovely evening with these elegant ladies. The benefits of being in a tub with Lux soap! Thanks @lux_india." Looking to see what new kind of campaign the stars and brand are going for this time!

What a lovely evening with these elegant ladies. The benefits of being in a tub with Lux soap! Thanks @lux_india

A post shared by Shah Rukh Khan (@iamsrk) on

Interestingly, Shah Rukh Khan has worked with both the Kapoor sisters (and Kareena's husband, Saif) before, but never with Sharmila Tagore before. He has worked with Karisma in films like Dil Toh Pagal Hai and Shakti: The Power. With Kareena, he has done movies with her like Asoka, Kabhi Khushi Kabhie Gham and Ra.One.

(The above story first appeared on LatestLY on Aug 29, 2018 07:15 PM IST. For more news and updates on politics, world, sports, entertainment and lifestyle, log on to our website latestly.com).