In one of the historic moves, HUL decided to drop Fair from its fairness cream brand Fair & Lovely. It also promised to not have commercials that propagate the notion that fairness helps you achieve many things. It obviously is a welcome change and the company is getting richly appreciated for that. Richa Chadha too supported the brand for this move with a long post. She also shared her picture from 2015 wearing a t-shirt that says 'Not fair but lovely'. Guess the actress had a premonition that one day the brand will realise its mistake and correct it. Richa Chadha Calls Out China for Killing Indian Soldiers in Galwan Valley and Destroying Economies, Asks ‘If All the World Leaders Are Cowards’

Richa's post is so sincere and mature that we would suggest everyone reads it. Not only did she called this a 'Der aaye durust aaye' (Better late than never) move but also requested people to not slam the brand for just lipservice. She requested them to be patient as such change in logo and goals take time to manifest.

 

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“NOT FAIR BUT LOVELY”, I had gotten this printed on a T shirt back in 2015. Yesterday, the brand @fairandlovely_id and I were finally in agreement! 👏🏽💕❤️Yesterday, they dropped the word FAIR from their product name... Before you attack the brand for only paying ‘lip service’, please remember, it takes many generations for ideas to change. There is demand and hence there is supply...We have been told since we were children, that fairness is the only definition of beauty! It is also another unfortunate byproduct of colonialism and casteism! But it’s 2020, and a lot of BS is getting dismantled ! It took me many years of unlearning to gain confidence and start LOVING my complexion! Der aye durust aye, I say. I welcome this decision by the brand... and it’s not easy... brands have a thousand meetings before they change even the FONT in their logo... I hope slowly and steadily mindsets change... we must continuously and without any influence of the West, define our own idea of beauty. Beauty must be inclusive! Bravo @fairandlovely_id 👏🏽 . . . मुझे लगता है कि भारत की तरह,बहुत से ऐसे देश हैं जहाँ अंग्रेज़ों ने राज किया।अक्सर ऐसे देशों में ग़ुलामी एक मानसिक रूप भी धारण कर लेती है।हमें लगने लगता है की हमारा रंग, हमारी भाषा, हमारा खाना अच्छा नहीं है... और यही अंग्रेज़ हमें लगातार बताते भी थे... ये दुर्भाग्यवश है की हम अपनी ही चीज़ों को हीन, (inferior) समझकर उन्हें बदलने की कोशिश करते हैं... बचपन से ये बताया जाता है कि गोरा रंग ही ख़ूबसूरत है ! पहले तो फ़िल्मों में गाने भी यू ही बनते थे जैसे कि ... “ हम काले हैं तो क्या हुआ दिल वालें हैं”... क्या ऐसा गाना आज की डेट में बन सकता है? सब चीज़ों को बदलने में समय लगता है... हमें अपने रंग पर गर्व होना चाहिए! . . . #NotFairButLovely #RacismIsAVirus #RichaChadha #richareccomends #Truth #lockdown #selfhate #postcolonial #actorslife #fairandlovely

A post shared by Richa Chadha (@therichachadha) on

We especially liked one of the hashtags that she used #Racismisavirus. We couldn't agree more and this is a good step towards eradicating it.

(The above story first appeared on LatestLY on Jun 26, 2020 02:43 PM IST. For more news and updates on politics, world, sports, entertainment and lifestyle, log on to our website latestly.com).