Ranveer Singh was the face of Durex condoms in India for the longest of time and their collaboration in the past yielded some great and witty results. However, if recent reports are to believe, the actor will no longer endorse the same company and it's a mutual decision taken by both the parties. With no hard feelings or anything wrong, the Padmaavat actor decided to end his association and the brand was willing to acknowledge his decision. As per new reports in Forbes, his contract with the brand has lapsed and they have no plans of renewing it. Condom Brand Durex Takes #10YearChallenge, Internet Announces It the Winner of Memes; Check Tweet.

It's been five years since Ranveer Singh was signed in as the brand ambassador by consumer goods firm Reckitt Benckiser for Durex India. While no official confirmation about the same is out yet, a source close to the development confirmed the news to Forbes saying,  “Both agreed to part ways amicably,”. Though the reason for ending this partnership is unknown, the same source believes it could be the change in his relationship status or a steep rise in his fees. That's certainly sad news for his fans and we have a feeling that Vicky Kaushal may be roped in as his replacement. Deepika Padukone - Ranveer Singh Get Married! Durex Condoms Congratulates Couple in This Witty Social Media Ad.

Durex is known for his strong social media game and their witty tweets. Their social media campaigns are out of the box and they hate anything ordinary. Let's hope the end in this partnership doesn't change any other dynamics.

(The above story first appeared on LatestLY on Apr 02, 2019 05:39 PM IST. For more news and updates on politics, world, sports, entertainment and lifestyle, log on to our website latestly.com).