Whoever is handling the marketing of the upcoming film, Mard Ko Dard Nahi Hota deserves a pat on their backs. The new promos that they have been posting are hilarious, spiteful and honest. The unusual vigilante film is directed by acclaimed film-maker Vasan Bala, and is about a young man who feels no pain. Using this rare condition to his advantage, he trains himself in martial arts and fights the anti-social elements. Vasan Bala’s Mard Ko Dard Nahi Hota, Starring Abhimanyu Dassani and Radhika Madan, to Release on March 21; to Clash With Akshay Kumar’s Kesari.

Maine Pyaar Kiya actress Bhagyashree's son Abhimanyu Dassani is making his big screen debut with Mard Ko Dard Nahi Hota. Earlier we had seen a promo of how the film's other lead, Radhika Madan was 'complaining' about how, thanks to nepotism and sexism, the promotions were all about him. Mard Ko Dard Nahi Hota: Radhika Madan Trolls Bollywood’s Obsession With Nepotism and Sexism in This Hilarious Video.

True to her word, the new promo introduces us to Abhimanyu and he himself has a very different worry - if anyone will ever watch his film. As he reminds you throughout the promo (while getting beaten), that the film got rave reviews from international critics. Bloody Disgusting even said that even Deadpool could cry of jealousy if he watched (which even Abhimanyu agrees is a bit too much). Also, that it won the People's Choice Award: Midnight Madness at Toronto International Film Festival 2018 (TIFF 2018).

But, Abhimanyu frankly adds that these reviews aren't enough to bring in the audiences. We are sure that Sushant Singh Rajput and his Sonchiriya team would agree! Sonchiriya Box Office Collection Day 2: Sushant Singh Rajput and Bhumi Pednekar Starrer Falls Flat on Saturday, Rakes in Rs 2.70 Crore.

Watch the new promo of Mard Ko Dard Nahi Hota here:

Interestingly, Mard Ko Dard Nahi Hota, also starring Mahesh Manjrekar and Gulshan Devaiah (in a double role), is releasing on March 21. That is also the date when Akshay Kumar's historical war drama, Kesari, is also releasing. So now we wonder if Dassani's fears just got a new meaning.

(The above story first appeared on LatestLY on Mar 04, 2019 04:40 PM IST. For more news and updates on politics, world, sports, entertainment and lifestyle, log on to our website latestly.com).