‘Khel Khel Mein’ Box Office Verdict – Hit or Flop: Can Akshay Kumar’s Comedy Become Profitable in ‘Long Run’? Here’s What Director Mudassar Aziz Has To Say!
'Khel Khel Mein' is trying hard to sustain itself at the box office amidst 'Stree 2' box office rampage. Its director, Mudassar Aziz, has optimism of the film doing well in the 'across a stretch of days'.
On August 15, 2024, three major Hindi movie releases clashed at the box office, out of which only one movie stood tall. Amar Kaushik's horror-comedy Stree has become an all-time blockbuster and is among the highest-grossing Hindi movies of all time, recently crossing the INR 450 crore mark at the box office in India. Its two competitors - Nikkhil Advani's action-drama Vedaa and Mudassar Aziz's comedy Khel Khel Mein - are far behind, with trade pundits already declaring them flops. ‘Khel Khel Mein’ Box Office Verdict – Hit or Flop: Akshay Kumar’s Comedy Movie Crumbles in the Face of a Mighty ‘Stree 2’ – Find Out How Much Loss It Incurred!
However, with no major Bollywood releases dropping in the next couple of weeks, Khel Khel Mein has seen a small spike in collections despite the storm of Stree 2 still raging on. The official remake of a 2016 Italian film called Perfect Strangers, Khel Khel Mein stars Akshay Kumar, Taapsee Pannu, Vaani Kapoor, Ammy Virk, Aditya Seal, Pragya Jaiswal, and Fardeen Khan.
At the time of writing this article, Khel Khel Mein has collected INR 24.71 crore in India and INR 38.15 crore. Even if the movie is going slow and steady, is that enough for Khel Khel Mein to earn a hit status?
Mudassar Aziz on 'Khel Khel Mein' Box Office Performance
In an interview with Hindustan Times, Mudassar Aziz hopes that Khel Khel Mein will perform well over the days like Pushpa and Kantara. He said, "Films like Kantara and Pushpa, when they started out, did box office numbers across a stretch of days." He also added that the theatrical business for movies has changed in recent trends with the rise of OTT viewership. He continued, "OTT viewers are willing to give legs to a film without being swayed by box office numbers." ‘Khel Khel Mein’ Movie Review: Akshay Kumar, Vaani Kapoor and Taapsee Pannu’s ‘Perfect Strangers’ Remake Is Boorish and Unfunny.
Watch the Trailer of 'Khel Khel Mein':
That said, Aziz is still not happy with the box office performance of the film but is satisfied by the slow growth in collections. He added, "It would be wrong to say it doesn't shake you in the beginning. Slowly, what seeps in is the fact that your acid test is coming from the reactions. Numbers can be governed by several factors. In some cases, you will realise in the past that some films have landed up getting a great weekend, maybe only because of one song and then the film has found no legs. The unfortunate part is that even though a section of the audience and the trade is finally talking about the content of KKM and not the collections, it all boils down to people saying what's the box office business."
Khel Khel Mein is reportedly made on a budget of INR 100 crore, and despite its efforts to sustain at the box office, it is near impossible for the movie to be profitable based on just the theatrical revenue.
(The above story first appeared on LatestLY on Aug 30, 2024 09:58 PM IST. For more news and updates on politics, world, sports, entertainment and lifestyle, log on to our website latestly.com).