At the time of writing this article, Bholaa has crossed Rs 50 crore mark at the domestic box office in India. The film that has Ajay Devgn in the lead and marks his fourth directorial effort had released on March 30 and enjoyed an extended four-day weekend. The film is a remake of the 2019 Tamil blockbuster Kaithi that was directed by Lokesh Kanagaraj and had Karthi in the lead. Ajay Devgn has made some significant changes to the remake, including making it more action-packed and also deviating about where it wants to head into the future with the inclusion of (SPOILER ALERT) Abhishek Bachchan's cameo. Bholaa Ending Explained: Decoding the Star Cameo in the Climax of Ajay Devgn-Tabu's Kaithi Remake and How It Will Expand the Franchise.
So has that made Bholaa a better film. While our review says otherwise, the film has got a mixed response from critics and viewers. At the box office, Bholaa is decent, however, it is still too early to call it a hit or a flop, even if the theatre earnings aren't exactly upto the mark.
Recent Box Office Update (on April 5, 2023):
#Bholaa benefits marginally thanks to #MahavirJayanti holiday… Ideally, Day 6 [Tue] should’ve been much higher than Day 5 [Mon] due to the holiday factor… Thu 11.20 cr, Fri 7.40 cr, Sat 12.20 cr, Sun 13.48 cr, Mon 4.50 cr, Tue 4.80 cr. Total: ₹ 53.58 cr. #India biz.#BoxOffice pic.twitter.com/nvQi78KYgC
— taran adarsh (@taran_adarsh) April 5, 2023
There is hardly any denying that Bholaa's box office performance is nowhere near the performance of Pathaan, which is not only this year's biggest hit but also the highest grossing Hindi movie of all time in India. But what Pathaan has achieved can been seen as a phenomenon which cannot be expected to repeat every other month. Bholaa has the calibre and the push to become a industry hit, though it is not an easy task. Bholaa Movie Review: Ajay Devgn Packs More Punches But Not Enough Power in This Hyper-Violent Kaithi Remake.
As per reports, Bholaa is said to be made on a budget of Rs 100 crore. Theatre-revenue wise, the Ajay Devgn-starrer is yet to compensate for its budget. Overseas, however, the film is not doing that well, earning total in Rs 72.91 crore worldwide. Even Bollywood Hungama's Box Office chart is dicey on the film's box office status, as you can see below.
The trade analysts are still optimistic of the film's performance ahead, as they believe that Bholaa is tracking decently even on working days. Another aspect that is in favour of Bholaa is that the next big Bollywood biggie will only arrive on April 21, which is Salman Khan's Eid release Kisi Ka Bhai Kisi Ki Jaan.
A big challenge in the way of Bholaa is that it is quite brutal and violent and that could keep the family audiences away. Also, there is a trend being seen that the viewers are now getting tired of remakes being made in Bollywood, amplified by the failures of biggies like Vikram Vedha, Shehzada and Selfiee. There is also Ramzan fasting going on that means Bholaa is losing out on a chunk of audience here.
In the week ahead, we have Gumraah coming on April 7, the remake of Tamil film Thadam starring Aditya Roy Kapur and Mrunal Thakur. Another major competitor would be the Hollywood film Super Mario Bros Movie that's also releasing this week, and is bound to attract the family and the younger audiences. So not an easy path for Bholaa ahead, but still manageable!
(The above story first appeared on LatestLY on Apr 05, 2023 03:58 PM IST. For more news and updates on politics, world, sports, entertainment and lifestyle, log on to our website latestly.com).