Box office numbers should not be treated as a yardstick for the goodness and the success of a film. Ayushmann Khuarran's Badhaai Ho has gone past Rs 115 crore mark thanks to the original content it has produced to entertain the audience. The film has received fantastic reviews and it is only going steady at the ticket windows. In spite of megastars Aamir Khan and Aamitabh Bachchan starring Thugs Of Hindostan is now showing in theatres, Badhaai Ho continues to mint more than Rs 1 crore a day, in spite of running for four weeks. While Aamir Khan's film was released in 5000 screens at the same time with 3 to 5 shows on an average dedicated, Badhaai Ho had got only 2-4 shows initially!

Thanks to the not so favorable reviews garnered, Thugs Of Hindostan has manged to make it only 105 Crore over the extended weekend. The figures for Thugs in Hindi are as follows. Thu 50.75 cr, Fri 28.25 cr, Sat 22.75 cr. Total: ₹ 101.75 cr. Mind you the film was also released in Tamil and Telugu . The numbers for the same in these languages are Thu 1.50 cr, Fri 1 cr, Sat 75 lakhs. Total: ₹ 3.25.

Film trade expert Taran Adarsh took to Twitter to explain how Badhaai Ho's success has made the theater owners to think about increasing the number of shows. Aamir Khan's Thugs of Hindostan, Salman Khan's Race 3, Shah Rukh Khan's Happy New Year - 12 Films That Breezed Past Rs 100 Crore Mark In Just Three Days!

Badhaai Ho on the other has been steady in week three and in week four, garnering Rs 11.6 and  Rs 7 crore respectively. Badhaai Ho makers are elated with the fact that because the takers for Thugs Of Hindostan are choosing this film hesitantly as there no other options available for the cine goers till 29th November 2018. In the wake of these events when cine-goers prefer to catch Badhaai Ho, more number of shows have been allotted to the film which will only add more money to its kitty. This will also inspire experimental filmmakers to produce variety.

In the metros and in the subsequent tear cities, Badhaai Ho has been allotted more number of shows. Instead 2-4 shows given to Ayushamnn Khaurrna's film initially, post the release of Thugs Of Hindostan, the film has now been given 4 to 6 shows per day in major theaters. This upward trend for the film clearly suggests that the audiences want fresh content delivered with good performances rather than just a spectacle that stars mega heroes!

(The above story first appeared on LatestLY on Nov 12, 2018 09:25 PM IST. For more news and updates on politics, world, sports, entertainment and lifestyle, log on to our website latestly.com).