For those who didn't know this, Auron Mein Kahan Dum Tha was first scheduled to be released on July 5, 2024. The movie was postponed to August 2, 2024, thanks to a behemoth hit that got released a week earlier - Nag Ashwin's Kalki 2898 AD, which is presently the highest-grossing movie of 2024 and could also possibly be India's highest-grossing movie of all time at the domestic box office. The makers had issued the release date change after trade pundits advised them to do so, as they believed Kalki 2898 AD's strong going would affect Auron Mein Kahan Dum Tha's opening. However, it looks like the Ajay Devgn-starrer won't benefit much from its new date. ‘Auron Mein Kahan Dum Tha’: Makers Unveil New Poster of Ajay Devgn As They Introduce His Character ‘Krishna’.

As per reports, Auron Mein Kahan Dum Tha has taken off to a shockingly low start when it comes to the film's advance sales. According to Bollywood Hungama, the romantic drama has sold less than 1000 tickets in the multiplex chains of PVR, INOX and Cinepolis. Since the subject of the film makes it not exactly enticing to attract the masses like Devgn's last hit, Shaitaan, it was imperative for Auron Mein Kahan Dum Tha to catch the attention of the multiplex-going crowds.

Watch the Trailer of 'Auron Mein Kahan Dum Tha':

Why Auron Mein Kahan Dum Tha's Advance Box Office Sales Are Poor

It is important to note that Auron Mein Kahan Dum Tha is not a film like Devgn's Drishyam 2 or Shaitaan; going by the trailers, it is clear that Auron Mein Kahan Dum is a movie that would grow its business more on good reviews and positive word-of-mouth response from the audience. That said, Auron Mein Kahan Dum Tha could have taken on a stronger start had the pre-release promotions managed to create an exciting buzz for the film. The trailers elicited an average response from the viewers, and Oscar-winning composer MM Keeravani's music wasn't attractive enough to turn chartbusters. See how "Tauba Tauba" song helped Bad Newz take off to a good start at the box office. Auron Mein Kahan Dum Tha Song ‘Ae Dil Zara’: Ajay Devgn, Tabu, Shantanu Maheshwari and Saiee Manjrekar’s New Single Is All About ‘Timeless Love’.

The Hollywood superhero movie Deadpool & Wolverine, released on July 26, is dominating the theatres and is mostly going to continue even in its second weekend, remaining the audience's first choice. Auron Mein Kahan Dum is also releasing alongside Ulajh, Janhvi Kapoor's spy thriller, which also hasn't started off well, so there's that. Let's hope that both these movies get a good response from the audience, and that positively affects their box office business.

(The above story first appeared on LatestLY on Aug 01, 2024 02:59 PM IST. For more news and updates on politics, world, sports, entertainment and lifestyle, log on to our website latestly.com).