After Akshay Kumar, it is Alia Bhatt and Aditya Roy Kapur who have taken up the #SuiDhaagaChallenge. And guess what? This time we have a winner! Alia and Aditya took up the challenge where they had to put the thread in the needle within 10 seconds with Varun Dhawan as the judge. Of course it was a helluva struggle for both of them, but we do have a winner! And that is Alia Bhatt. While the Brahmastra actress managed to complete the task just in time, Aditya continued to struggle with it even after the competition was over. Akshay Kumar Takes Up Varun Dhawan and Anushka Sharma's #SuiDhaagaChallenge and Fails Miserably at It - Watch Video.

Further, Alia nominated Karan Johar and Aditya went on to challenge Varun's brother Rohit Dhawan. "Here goes the Sui Dhaga challenge!!! Too much fun.. I shall further nominate my dear dear @karanjohar and I shall give him an additional challenge of making Ranbir do it too @varundvn @anushkasharma All the best for the film guys can’t wait to see it," Alia captioned the video shared on Instagram. Check it out below-

Apart from promoting their movies extensively on TV shows, actors and their teams have now come up with these challenges and contests on social media which help in the publicity of the film. With several actors participating, it movie gets quite a good coverage on social media.

Sui Dhaaga is a story of a couple Mamta (played by Anushka Sharma) and Mauji (played by Varun), who stay in the heart of the rural homelands. The film is based on the Make in India campaign, and aims at promoting the country's indigenous textile industries and is slated to release on September 28.

(The above story first appeared on LatestLY on Sep 19, 2018 03:54 PM IST. For more news and updates on politics, world, sports, entertainment and lifestyle, log on to our website latestly.com).