Ad Filmmaker Alyque Padamsee Passes Away at 90, Bollywood Celebs Pour in Condolence Messages on Twitter

Popular ad filmmaker and theatre personality Alyque Padamsee passed away in Mumbai on Saturday morning (November 17, 2018). As soon as the news of demise broke (today morning), Twitter got flooded with condolence messages. While many Bollywood celebs tweeted condolence messages, our Prime Minister Narendra Modi too took to the micro-blogging site to extend his condolences. Besides political leaders and Bollywood celebs, Alyque Padamsee’s close friends and colleagues too have been reacting to his death on Twitter. Alyque Padamsee, Veteran Ad Filmmaker and Theater Artist, Dies in Mumbai at 90 

He wrote on Twitter, "Saddened by the demise of Shri Alyque Padamsee. A wonderful communicator, his extensive work in world of advertising will always be remembered. His contribution to theatre was also noteworthy. My thoughts are with his family and friends in this sad hour: PM @narendramodi"

Indian President, Ram Nath Kovind too tweeted, which read, "Sorry to hear of the passing of Alyque Padamsee, creative guru, theatre personality and doyen of our ad industry. My condolences to his family, friends and colleagues #PresidentKovind"

Check out the tweets right here:

Saddened by the demise of Shri Alyque Padamsee. A wonderful communicator, his extensive work in world of advertising will always be remembered. His contribution to theatre was also noteworthy. My thoughts are with his family and friends in this sad hour: PM @narendramodi

— PMO India (@PMOIndia) November 17, 2018

Sorry to hear of the passing of Alyque Padamsee, creative guru, theatre personality and doyen of our ad industry. My condolences to his family, friends and colleagues #PresidentKovind

— President of India (@rashtrapatibhvn) November 17, 2018

Saddened to hear of the passing of advertising doyen #AlyquePadamsee

When he was head of Lintas he’d given me some of my early breaks in advertising photography

Ever grateful for the break and opportunity

RIP Sir

😊🙏🏽 pic.twitter.com/5aZ8EUVT69

— atul kasbekar (@atulkasbekar) November 17, 2018

“He was a man, take him for all in all, I shall not look upon his like again.”

Hamlet, Act 1 scene 2. We will all miss you @alyquepadamsee RIP ALYQUE !! condolences @RaellsACE @shazahnpadamsee Q, Ranjit. pic.twitter.com/MAXf1GPb1y

— KUNAL VIJAYAKAR (@kunalvijayakar) November 17, 2018

Saddened to hear of the passing of Ad Guru and Theatre doyen #AlyquePadamsee.

He gave me my first break in Theatre, like countless before and after me.

Maverick, Unique, Uncompromising.

There will never be another....#RIP Alyque.

— Boman Irani (@bomanirani) November 17, 2018

Just heard that #AlyquePadamsee passed away. Such an important part of this city's cutural history...From the advertising world to theater. Still remember his 'Jinnah' in the film Gandhi! Superbly played

— Ashwin Mushran (@ashwinmushran) November 17, 2018

He was a giant of a man, who made giants of many. RIP sir Alyque https://t.co/00cbqUZ4Wd pic.twitter.com/WvUtrianzk

— Roshan Abbas (@roshanabbas) November 17, 2018

Deepest condolences and prayers for the family and loved ones of #AlyquePadamsee sir...a true pioneer. May he rest in peace.

— Nimrat Kaur (@NimratOfficial) November 17, 2018

If you grew up in south Mumbai in the 70s, did a bit of theatre, went to Xaviers college , watched the Liril ad and imbibed the cosmopolitan spirit of a city that simply loved life and its people , then Alyque Padamsee was an iconic figure.. RIP

— Rajdeep Sardesai (@sardesairajdeep) November 17, 2018

Can’t say RIP to Alyque Padamsee. He will take a riot along wherever he’s headed next. Brilliant advertising mind, delightful raconteur, theatre actor. Creator of iconic Surf (Lalitaji) & Liril campaigns & many more..

— Shekhar Gupta (@ShekharGupta) November 17, 2018

For the uninitiated, the 90-year-old Padamsee was the brains behind several iconic Indian advertising campaigns including, Liril girl, 'Humara Bajaj', 'Lalita ji' for Surf. Alyque Padamsee is best also popularly known for essaying the role of Mohammad Ali Jinnah in Richard Attenborough’s Oscar-winning film 'Gandhi'.

(The above story first appeared on LatestLY on Nov 17, 2018 04:48 PM IST. For more news and updates on politics, world, sports, entertainment and lifestyle, log on to our website latestly.com).