Mumbai, July 9: Bollywood star Akshay Kumar has been signed  as the new brand ambassador of Revital H from the house of Sun Pharma. The renowned actor, martial artist and stuntman is known for his high energy was a natural fit for the brand A 360 degree marketing campaign featuring Akshay Kumar will go live today.

The Vitamins and dietary supplements category in India is estimated at Rs. 9362 crores growing at 11.5 percent (Euromonitor International MAT Dec 17).

Commenting on the creative strategy, Madhu Noorani, Creative President, Lowe Lintas, says, “Akshay Kumar is one of the fittest, most high energy actors, known for his high energy and action stunts, and that led us to the campaign idea of “Sabki battery rahegi full.” It is a simple on-the-street expression that says it all… everything needs a recharge or a top up to keep going… it’s simple for consumers to understand and relate to. The TVC literally wrote itself. A simple and engaging film where we see Akshay Kumar the actor full of energy, doing what he does best – a high energy high action stunt sequence - shown in an actual working atmosphere with his other fellow actors and crew struggling to cope up with his energy level.”

Watch the new ad:

Revital H is India’s leading and most trusted health supplement for over two decades. It has a unique combination of 10 vitamins, 9 minerals and ginseng that helps increase stamina, boost energy levels and fight chronic tiredness.

The previous brand ambassadors have been cricketer MS Dhoni and Bollywood superstar Salman Khan. It will be interesting to see if Bollywood's Khiladi with his stunts and action can boost the image of the brand.

(The above story first appeared on LatestLY on Jul 09, 2018 05:02 PM IST. For more news and updates on politics, world, sports, entertainment and lifestyle, log on to our website latestly.com).