Auto Expo 2023: MG Motor India Unveils 3D Metaverse Platform 'MGverse ' To Offer Virtual Tour of MG Pavilion
Automaker MG Motor India on Tuesday unveiled 'MGverse', its future-ready 3D metaverse platform which anyone can experience during the 'Auto Expo 2023' from anywhere and take a virtual tour of the event.
New Delhi, January 10 : Automaker MG Motor India on Tuesday unveiled 'MGverse', its future-ready 3D metaverse platform which anyone can experience during the 'Auto Expo 2023' from anywhere and take a virtual tour of the event. MG has teamed up with Metadome to offer an enriching digital experience for remote visitors.
The MGverse offers an integrated Explore & Creator's centre, a virtual experience zone with extended customer experience touchpoints and the MG Arena including an 'Avatar Shop', among other options. MG Hector Next-Gen 2023 Unveiled in India; Check Out List of New Features, Safety Tech and Other Details Here.
It is a social, interactive digital twin of the physical 'MG Pavilion' at the event. "With the automotive buying journey moving online and new-age customers demanding digital products and brand experiences more than ever, MGverse, the first of its kind, is creating a new era of immersive customer experiences," said Gaurav Gupta, Chief Commercial Officer, MG Motor India.
People can virtually view their realistic avatar by entering MG's expo pavilion and experience interactive engagement features while conversing with other avatars. Auto Expo 2023: From Kia EV9 to MG Air EV, Six Amazing EVs That Are Expected To Charm at India's Biggest Auto Show.
"We look forward to a successful collaboration in empowering the brand's ecosystem of immersive customer experiences with our proprietary 3D & XR platform for the automotive industry," said Kanav Singla, Founder and CEO, Metadome.ai.
The 'MGverse' was announced earlier as a platform that would combine multiple virtual spaces into a single continuum to allow MG's stakeholders to work, play, engage, collaborate, co-create, socialise and shop.
(The above story first appeared on LatestLY on Jan 10, 2023 06:21 PM IST. For more news and updates on politics, world, sports, entertainment and lifestyle, log on to our website latestly.com).