About the author
DIGITAL CONTENT STRATEGIST & FASHION MEDIA JOURNALIST
Jasmine Dawda, a seasoned fashion writer with 24 years of industry experience, is a former model, sustainable entrepreneur, and designer. Her expertise lies in decoding fashion, luxury, and beauty brands and predicting their upcoming collections. As a fashion journalist at the Times of India, she empowers ethical startups and cruelty-free brands, shaping impactful narratives. Through her digital writing and on-point social media journalism, she is influencing numerous fashion revolutions, leaving an indelible mark in the industry.