World News | Louis Vuitton Turns Seoul Bridge into Massive Runway

Seoul, Apr 29 (AP) Louis Vuitton transformed a bridge spanning the Han River into a massive runway for its latest collection on Saturday.

Models strutted down the Jamsugyo Bridge to music to showcase the luxury fashion house's pre-fall collection that included sunglasses, chunky black-and-white loafers and sandals as well as an assortment of large, colorful bags and smaller ones adorned with the label's logo.

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The audience for Louis Vuitton's first South Korea show included a mix of K-pop stars including Taeyeon from Girls' Generation, members of Le Sserafim and Yeji from ITZY and celebrities like Chloë Grace Moretz, Jaden Smith and "Squid Game” director Hwang Dong-hyuk.

The show opened with a burst of traditional Korean music before the lighting changed and cast the bridge in an eerie blue.

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Global luxury brands have been keen recently to expand into South Korea with the rise of K-pop music and global interest in the country's film and television projects. (AP)

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