New Delhi, Jun 20 (PTI) Technology has made the authentication process easier in delivering services to customers digitally but a lot still needs to be done, financial services firm Kaleidofin co-founder Sucharita Mukherjee said today.

"It has been pretty transformational, earlier the whole business of authenticating was very-very inefficient. Aadhaar indeed has made a very big difference because today when we are delivering financial services through personalising each customer.. we can do e-KYC and sign contracts completely digitally without the movement or any sort of paper because the legal framework allows that," Mukherjee said.

She was speaking at a panel discussion on 'Making Markets Work for the Poor' organised by the Bill & Melinda Gates Foundation here today.

She also stressed on making financial products based on pro-poor model so that the benefits reach the lower rung of the people.

There are only a few people who are actually adaptable to technology, she added.

Kaleidofin partners with financial service providers across credit, insurance, savings and investments.

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