Beijing [China], August 20 (ANI): Social video app TikTok has launched a new feature that allows users to shop within the app as part of a sponsored challenge. TechCrunch reported that the new e-commerce feature is called Hashtag Challenge Plus and adds a shoppable component to the hashtag. There's also a separate tab that features an in-app shopping experience for products from the campaign. Kroger was the first brand to try out this new feature, in which the mobile-optimised website would open within TikTok. (ANI)

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