Mumbai, Jan 17 (PTI) The largest software exporter TCShas expanded its business relationship with the American audioequipment maker Shure, which entails setting-up of a globaldevelopment centre.This is the third deal announcement by the Tata groupcompany since reporting its December quarter numbers lastweek, where profits slid marginally.The deals announced in the recent past include overUSD 2 billion each wins from American insurer Trasnmerica andmarket research firm Nieslen, a USD 690-million contract froma Prudential unit, and one more from retailer Marks & Spencerfor an undisclosed sum.For the newer contract with American firm Shure, withwhom it has had a five-year association, it did not specifythe total consideration.The company has established a GDC to help buildcross-platform and mobile enabled software for Shure's audiotechnology and solutions, it said in a statement today.Shure will be able to create secure, scalable, anddifferentiated audio products and solutions using TCS'innovation labs and expertise in Internet of Things and cybersecurity technologies, it said.The GDC and innovation labs will bring togethertalent, tools and frameworks, and enable Shure to adapt theircurrent offerings and launch new products, TCS' global headfor technology business unit V Rajanna said."Our expanded collaboration with TCS will allow us to complement our core team and create innovative new product offerings more efficiently by leveraging TCS innovation labs," Shure chief technology officer Avi Vaidya said.

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