Tokyo, Mar 18: Tokyo Olympics creative director Hiroshi Sasaki is resigning after making demeaning comments about a well-known female celebrity. It is yet another setback for the postponed games and another involving comments about women. The Olympics are to open in just over four months, dogged by the pandemic, record costs, and numerous scandals.

In February, the president of the organizing committee Yoshiro Mori was forced to resign after making sexist comments, saying women talk too much in meetings.

Two years ago, the head of the Japanese Olympic Committee Tsunekazu Takeda was also forced to step down in a bribery scandal connected to vote-buying involving International Olympic Committee members.

Sasaki was in charge of the opening and closing ceremonies for the Olympics, which are to begin on July 23. Last year he told planning staff members that well-known entertainer Naomi Watanabe could perform in the ceremony as an "Olympig."

Watanabe is a heavy-set woman and very famous in Japan, and “Olympig” was a play on the word "Olympic."

Sasaki released a statement early on Thursday saying he was stepping down. He said he had also called Seiko Hashimoto, the president of the organizing committee, and tendered his resignation.

"For Ms. Naomi Watanabe, my idea and comments are a big insult. And it is unforgivable," Sasaki said.

"I offer my deepest regrets and apologize from the depth of my heart to her, and those who may have been offended by this."

"It is truly regrettable, and I apologize from the bottom of my heart," he added.

Hashimoto, who replaced Mori, was scheduled to speak later on Thursday.

Sasaki formerly worked for the giant Japanese advertising company Dentsu Inc., which has been a key supporter of these Olympics. It is the official marketing partner and has helped to raise a record of $3.5 billion in local sponsorship, almost three times as much as any previous Olympics.

The torch relay for the Olympics kicks off next week from northeastern Japan and will be a severe test with 10,000 runners crisscrossing Japan for four months, heading to the opening ceremony and trying to avoid spreading COVID-19.

Organizers and the IOC insist the Olympics will go forward during the pandemic with 11,000 Olympic and 4,400 Paralympic athletes entering Japan. Official costs for Tokyo are $15.4 billion but several government audits show the real cost might be twice that much.

A University of Oxford study says Tokyo is the most expensive Olympics on record.

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