Sony Pictures Network India Bags ACC Media Rights for Eight Years; Set to Telecast All Senior and Age Group Asia Cup Competitions
Under the new agreement, SPNI (Culver Max Entertainment Private Limited) will have exclusive rights to broadcast all editions of the men's and women's Asia Cups, Under-19 Asia Cups, and the Emerging Teams Asia Cups.
Dubai, Nov 22: Sony Pictures Networks India has secured the exclusive media rights for all the Asian Cricket Council tournaments from 2024 to 2031, the ACC announced on Friday. Under the new agreement, SPNI (Culver Max Entertainment Private Limited) will have exclusive rights to broadcast all editions of the men's and women's Asia Cups, Under-19 Asia Cups, and the Emerging Teams Asia Cups. Star Sports Telegu Commentator Mistakenly Calls Harshit Rana As Nitish Rana After Indian Bowler Cleans Up Travis Head During IND vs AUS 1st Test 2024 (Watch Video).
The deal covers comprehensive coverage across television, digital, and audio platforms, ensuring wide-reaching access to the tournaments, stated a release. "This partnership, which represents a 70% increase in value from the previous cycle, marks a significant step forward for the growing global popularity of ACC tournaments, particularly the Asia Cup," it added.
Asian Cricket Council's Post
Terming this a significant milestone, ACC president Jay Shah stated: "The Asia Cup continues to be a cornerstone of cricketing excellence, bringing together the best of the region's talent. "With Sony Pictures Networks India as our new media partner, we are confident in their ability to deliver world-class coverage and an immersive viewing experience for fans worldwide."
"The substantial increase in rights value will enable the ACC to channel significant resources into grassroots programmes, infrastructure development, and talent pathways, especially for associate nations. This collaboration will drive the continued growth of cricket across Asia and ensure its vibrant future,” he added. Fans Allege Fixing in Abu Dhabi T10 2024 As Hazrat Bilal Bowls Enormous No-Ball During New York Strikers vs Samp Army Match.
SPNI's MD & CEO, Gaurav Banerjee, expressed excitement about broadcasting the ACC tournaments, including the India-Pakistan matches, over the next eight years. "We are delighted to bring these action-packed tournaments, which will also include India and Pakistan matches, to our viewers for the next 8 years," Banerjee stated. "ACC tournaments have created unforgettable moments and set the stage for the most intense Asian Cricket rivalries. We eagerly look forward to sharing the thrill and spirit of these matches with cricket fans," he added.
(This is an unedited and auto-generated story from Syndicated News feed, LatestLY Staff may not have modified or edited the content body)